At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
As Senior Product Manager for Core Messaging, you will own and evolve Mindbody’s foundational messaging platform—the system that sends millions of mobile and email messages every day across Mindbody’s industry-leading suite of marketing and business management applications. You’ll lead a cross-functional squad of engineers to define the vision, roadmap, and execution plan for messaging capabilities that serve Fitness and Wellness providers in both US and international markets. This is a highly strategic role: you will build the long-term platform roadmap, drive cross-team alignment, lead complex discussions with stakeholders from legal and finance, and set the standard for reliability, compliance, and innovation in how Mindbody’s customers communicate with their clients.
About the right team member
We’re looking for a passionate and experienced Senior Product Manager to help define and execute the product strategy at Mindbody.
About the role
• Define and evangelize a multi-year roadmap for Core Messaging capabilities.
• Prioritize features by ROI, balancing platform-level foundations against bespoke customer requests.
• Manage ideation, evaluation, definition, prioritization, and delivery with a squad of engineers.
• Drive efficient trade-offs through technical discussions; ensure solutions are scalable, observable, and maintainable.
• Conduct discovery via user research, data analysis (EDW/Snowflake, vendor dashboards), and direct customer interviews.
• Translate qualitative insights and quantitative metrics into clear product requirements and success criteria.
• Represent the needs of both our business customers and their clients.
• Collaborate with Sales, Product Marketing, Customer Support, Finance, Vendor Management and Legal to craft launch plans, documentation, and enablement for new messaging features.
• Define and measure adoption KPIs; iterate on UX flows to drive engagement.
• Maintain mastery of global messaging regulations (e.g., 10DLC, toll-free verification, GDPR, KYC) and embed opt-in/opt-out flows that ensure legal compliance.
• Partner with Legal and Security teams to perform risk assessments and implement audit controls.
Skills & experience
- 5+ years as a Product Manager or Senior PM building messaging-related products with deep expertise in mobile messaging channels, message types (marketing vs. transactional), 10DLC, toll-free, opt-in requirements, and global regulations
- Technical fluency with messaging architectures: queues, retry logic, webhooks, throughput tuning, monitoring and alerting
- Proven track record of leading cross-functional squads, developing long-term roadmaps, and aligning stakeholders from engineering, sales, legal, and finance
- Strong analytical skills; hands-on with data tools (Snowflake/EDW, Excel, SQL) to drive decisions
- Exceptional communication and stakeholder management; able to simplify ambiguity and bring structure to complex problems
Preferred
- Experience building foundational platform capabilities (vs. one-off solutions) that serve multiple product lines
- Prior work with third-party messaging vendors (e.g., Twilio, Infobip) and integrating their dashboards/analytics
It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $140k to $180k. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
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