Sr. Digital Marketing Manager

LinkSquares is the leading contract lifecycle management company in the legal industry, named a Strong Performer in The Forrester Wave™: Contract Lifecycle Management (CLM). 

Businesses run on contracts—they drive revenue, manage obligations, enable financing, and support reporting activities. Our AI-powered CLM SaaS product suite delivers end-to-end solutions trusted by some of the world’s most respected organizations, including DraftKings, Wayfair, TIME, and the Boston Celtics. We are proud to support our customers in achieving their goals, and remain dedicated to delivering value and innovation to meet their needs.

We ranked #174 on Deloitte’s Fastest-Growing Companies in North America, named “Contract Management Solution Provider Of The Year” by LegalTech Breakthrough Awards, and were proudly featured at #707 on the 2024 Inc. 5000 list of America's fastest-growing private companies.

At LinkSquares, our AI-powered, end-to-end contract management and analytics platform takes the manual, time-consuming, tedious tasks out of the contracting process. With LinkSquares, legal, finance, HR, and procurement teams save time, cut costs, and improve business outcomes. We are a 200+ person company headquartered in downtown Boston.

inkSquares is looking for a Sr. Digital Marketing Manager to join the demand generation team. This B2B digital expert should have strong experience in designing and executing successful advertising campaigns, running experiments for conversion rate optimization, managing website development projects, and managing search engine optimization strategy. Experience managing digital agencies to accountable results and effectively collaborating with cross-functional teams is a critical component of this role’s success.

The ideal candidate is a self-motivated and accountable digital marketer who has measurable success contributing to marketing-generated pipeline in a B2B high volume, high velocity sales motion. This role reports to the Vice President, Demand Generation and is a member of the Demand Generation team in LinkSquares’ marketing department.

Key Responsibilities

• Effectively manage agency partners to measurable pipeline and revenue outcomes across all digital channels (website, advertising, paid and organic search)
• Be a key contributor in the creation of a culture of experimentation and drive incremental improvements across the team
• Perform regular analysis of digital marketing performance, build narratives, and make recommendations for action to inform decision-making
• Partner with internal teams to design, launch, and optimize digital assets (including ads, lead capture experiences, website updates) for demand generation campaigns and go-to-market programs
• Identify new channels, technologies, and strategies that should be tested and potentially activated to expand capabilities within the marketing team

Required Skills & Experience:

• 5-7 years of digital marketing experience, preferably in a B2B SaaS based environment
• Very strong experience managing agency resources to successful outcomes
• Very strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Google Tag Manager, and Google Analytics
• Strong experience using Search Console and SEO tools to improve organic performance on SERPs for search features, ranking positions, and zero click results
• Experience using conversion rate optimization strategies to produce measurable improvements via VWO or similar tools
• Proficient with marketing automation platforms like HubSpot
• Experience reporting on campaign performance with Salesforce.com or a similar CRM
• Experience working with marketing segmentation tools like 6sense
• Proficient with website content management platforms, especially headless CMS and able to work directly with developers on website projects
• Excellent written communication, organization, time-management, process and project management skills
• Proficient at digital channel reporting, and ROI analysis, with a proven ability to maximize campaigns based on performance and testing
• Experience working in fast-paced

About LinkSquares

Founded in 2015 with headquarters in Boston, we offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, unlimited vacation, paid parental leave and more. Learn more here: https://linksquares.com/careers/ 

For legal teams needing to move their business forward faster, LinkSquares provides a contracting platform for writing better contracts, analyzing what’s in existing contracts, and working better with their team. It differs from other tools on the market with its powerful AI insights, speed to providing tangible results, and ability to help the entire company collaborate better. LinkSquares saves companies hundreds of hours and thousands of dollars by eliminating manual contract processes and reducing the need for outside counsel. For more information, visit https://linksquares.com/.

LinkSquares is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.