Manage Google Ads and Microsoft Ads campaigns for B2B lead generation with monthly budgets exceeding $100,000. Optimize performance against CPL, MQL, SQL, and pipeline targets; reduce wasted spend; manage pacing and testing; maintain GA4 and Google Tag Manager tracking; and deliver recurring performance reports. The role requires proactive ownership, detailed analysis, PPC expertise, and experience using AI to improve campaign optimization.
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Nice to have
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
Hourly: $60-$85/hour
Hours: 40-50 hours per month
Similar Jobs
.png)
Greentech • Hardware • Internet of Things • Machine Learning • Software • Business Intelligence • Agriculture
Drive new business growth and manage customer relationships across Oklahoma’s northwest Panhandle. Prospect ranchers, conduct in-field sales demonstrations, expand existing accounts, meet sales targets, manage the territory, support onboarding and deployment, gather customer feedback, resolve issues with internal teams, attend agricultural events, and contribute to the broader US sales strategy. Frequent travel and strong ranching or cattle-industry knowledge are central to the role.
Top Skills:
Precision Agriculture TechnologySaaSVirtual Fencing Technology
Artificial Intelligence • Cloud • Security • Software • Cybersecurity
Enterprise Sales Executive responsible for prospecting and closing new business with Fortune 1000 and other strategic customers. The role involves building territory relationship maps, understanding customer needs, selling Datadog solutions and ROI, negotiating enterprise terms, expanding existing accounts, developing pipeline, and maintaining accurate forecasts. Regular travel to client sites is required.
Top Skills:
Cloud ComputingDatadogIt InfrastructureSaaS
Fintech • Insurance • Financial Services
Leads enterprise talent planning and design, integrating strategic workforce planning, skills intelligence, talent review, succession, career development, and employee growth. Designs scalable processes, decision frameworks, governance, user experiences, reporting requirements, and adoption strategies. Partners with Talent, Finance, Technology, HR, analytics, and business leaders to translate workforce insights into talent decisions, succession-risk visibility, skills-based planning, and workforce investment actions.
Top Skills:
HrisStrategic Workforce Planning Platforms
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
