Senior Paid Media Specialist

| Boston, MA, USA | Hybrid
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Job Description:
The Opportunity
As Paid Media Senior Specialist, you will manage the day-to-day execution of all paid media channels in support of Brand, Paid PR, Content, and Events. This role is uniquely entrusted with millions of advertising dollars to invest and drive results across awareness, content engagement, website visits, and event registrations for our high-visibility signature activations: Workhuman Live and Spotlight. The position also supports career growth across a wide breadth of channels: paid social, paid search, programmatic display, native ads, sponsored content, sponsored email/e-newsletters, online video, connected TV (CTV), linear TV, audio/podcast ads, print, and more. Candidates who will be successful in this role are described as having a passion for communication and advertising, a proactive mindset, and an eagerness to learn. You have strong first-hand knowledge of how to build and optimize paid media campaigns. Moreover, you are a developing digital marketing subject matter expert, intellectually curious, and believe in modern B2B performance branding.
**This is a hybrid role that requires presence onsite in our Framingham, MA office at least two days a week**
What we can offer you

  • An opportunity to impact needle-moving performance within total Workhuman aided & unaided brand awareness, content engagement, website visits, and registrations for our signature owned events of Spotlight and Workhuman Live
  • An opportunity to support the team managing all Workhuman paid social, paid search, programmatic display, native ads, sponsored content, sponsored email/e-newsletters, online video, connected TV (CTV), and linear TV campaigns
  • Collaboration with the external media agency and internal program owners with day-to-day management of campaign status, optimization, and execution (audience segmentation, ad format selection, ad copy rotation, landing page testing, bid strategies, etc.) all while ensuring that digital and traditional vehicles are effectively meeting planned marketing KPIs
  • Independence to manage select media buys where it is efficient outside of the external media agency, especially for Paid PR and organic social amplification
  • A shared sense of importance and excitement to deploy B2C-like strategies to support time-sensitive pricing promotions for the Workhuman Live conference: countdown promo ads, holiday deal flighting, urgent announcements of celebrity and industry leaders as keynotes, etc.
  • Ownership of the reporting content for regular reporting meetings to key business stakeholders, leaning into core KPI reporting and actionable insights-as well as long term best practice curation for creative insights


The Skills you will bring

  • History of collaboration with stakeholders of business initiatives such as events (B2B or B2C), brand, content, and/or PR teams to understand their objectives, target audience, and working within budget to achieve and deliver their campaign goals
  • Ability to organize dozens of campaigns and support multiple projects and stakeholders at once
  • Highly analytical mindset with a sharp eye for digging into performance trends to seek root causes
  • High proficiency in Excel analyzing large data sets and knowledge of all the important Excel functions such as sorting, filtering, VLOOKUP, concatenations, and pivot tables
  • You are a detail-oriented individual with track record of strong data QA (especially reviewing campaign setup, campaign delivery metrics, creative asset delivery, etc.)
  • Experience as a developing advertising industry expert who follows the trade news, is familiar with concepts like depreciation of 3rd party cookies, role of 1st party data, privacy regulations, rise of ad blockers, identity resolution, etc.


Achievements

  • You have experience managing campaigns with core media platforms across a variety including LinkedIn, Meta (Facebook & Instagram), X (Twitter), Google/YouTube, Bing, DV360, MediaMath, The Trade Desk, Hulu, Roku, Spotify, Pandora, etc.
  • You successfully executed and assisted in scaling paid media campaigns with at least $5M+ in annual budget
  • You have demonstrated core paid media tactic optimization to improve the ROI of campaigns, such as ad copy & design testing, keyword selection, ad format testing, landing page optimization, audience segment curation of 1st party vs 3rd party data, etc.
  • You have supported a paid media strategy plan derived from inputs of internal or external client stakeholders to meet their objectives, target audience, and working within budget to achieve and deliver their campaign goals
  • You have operated within an ecosystem of paid media reporting to track and derive insights for optimization: daily pacing, on-demand dashboard creation and maintenance, regular audience & creative analysis, weekly or biweekly performance summaries-all translated effectively to client stakeholders may be less familiar with the nuances of the channels


The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
  • Our core values are Respect, Determination, Innovation and Imagination.


Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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Technology we use

  • Product
  • Sales & Marketing
  • People Operations
    • CanvaDesign
    • IllustratorDesign
    • MiroDesign
    • ConfluenceManagement
    • HootsuiteCMS
    • WordpressCMS
    • Chorus.AICRM
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • TrelloProject Management

Location

We're located on Crossing Boulevard, right off of Rt. 9 in Framingham. Our office is easily accessible from Rt. 9, Rt. 495, and Rt. 90.

An Insider's view of Workhuman

What's something quirky about your company?

I think there are numerous things that are quirky about our company, all of them great! This company stands out in having created a culture that values the human connection. We’ve created an atmosphere of promoting each other, of being each other’s biggest champions, and making sure we all thrive and develop into the best versions of ourselves.

Laury

Director, Workplace Experience

How do you collaborate with other teams in the company?

Collaboration is a core part of our team’s daily life; we work closely with everyone from Product Management and Engineering to Customer Success and Sales. With the teams split between Framingham and Dublin, we’re regularly using new tools with different teams to improve our ability to brainstorm and communicate user flows.

Adam

Director, Product Strategy

How has your career grown since starting at the company?

I started my business development role here with just 6 months of software sales experience. My manager knew my aspirations of becoming a Sales Exec. and helped me achieve this goal in less than 2 years. At Workhuman, not only are you given the technology to be successful, but you have amazing resources around you to grow professionally.

Bobby

Corporate Sales Executive

What unique initiatives do you have that encourage innovation?

These days, we are dealing with a variety of stresses and change is constant. One of the most powerful ways to align teams and help people reach their full potential is so simple and can be easily missed- recognize an employee for their contributions! That positive connection carries far beyond the moment it occurs.

Jason

SVP, Global Sales

What's the biggest problem your team is solving?

Workhuman is not only in the business of changing the future of work for other companies, we are already thriving in that state ourselves. It’s so exciting to join a group of brilliantly passionate employees who are genuine, kind, and grateful to each other and working together on our mission to bring others into this human movement.

Erica

People Analytics Consultant

What are Workhuman Perks + Benefits

Workhuman Benefits Overview

There are a lot of benefits to working human, but let’s start with the most meaningful. We value the whole human – not just what you bring to the office every day, but everything about you and who you are. Here, people are empowered to be themselves and do the best work of their lives.

Culture
Volunteer in local community
Employees are encouraged to plan and participate in philanthropic activities through the Workhuman Gives program. 8 hours of paid volunteer tour
Partners with nonprofits
Previous partnerships have included Catie's Closet, Girls Inc., Tech Gives Back, and the Department of Child and Family Services.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
President's club
Employee awards
Flexible work schedule
Workhuman encourages employees to find the work-life blend that meets their needs.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Our ERGs are something we are very proud of! We have 5 ERGs running including: Parents at Workhuman, The Women's Network, SPARKLE (LGBTQIA+), Sustainability, and Diversity, Equity & Inclusion.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Short term and long term disability benefits are available
Dental insurance
Vision insurance
Health insurance
Health insurance is provided by Blue Cross Blue Shield of MA and includes prescription drug coverage. Workhuman also provides deductible reimbursements via our health reimbursement arrangement.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Eligibility rules apply.
Company equity
RSU grant
Performance bonus
Child Care & Parental Leave
Childcare benefits
Dependant Day Care FSA Available
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workhuman also provides 4 weeks of leave for the secondary caretaker, or for adoption/foster.
Family medical leave
Adoption Assistance
Company sponsored family events
Workhuman hosts seasonal events where employees can invite their family members and children to attend.
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

In addition to our compensation and benefit offerings, employees are able to fully immerse themselves into our product.

As superusers of our own social recognition platform, our employees are constantly being recognized for their efforts at work by their managers and company leaders, as well as their colleagues and peers. We celebrate success in the office and outside of the office with our Life Events tool, and our Conversations tool gives employees the ability to navigate their priorities and goals, give and receive feedback, and manage check team check ins.

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