Senior Media Planning Manager

Our Opportunity:
As the Senior Media Analytics and Planning Manager (Linear TV & OTT), you will define the strategy and guardrails for premium video, taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach, efficiency, and business impact. Thriving in the fast-evolving TV/CTV environment, you approach mass reach measurement with rigor-asking "why," stress-testing assumptions, and distilling complex data into clear, actionable recommendations. Collaboration will be central to your success: you'll partner closely with Marketing, Finance, Data Science, and our internal buying team to convert evidence into enterprise-level action. You will also leverage human-in-the-loop AI to accelerate analysis-augmenting, not automating, critical decisions-by enhancing vendor tools and internal workflows such as anomaly detection, log reconciliation, and executive summaries. In doing so, you'll ensure thorough documentation of prompts, validation of outputs against Core, iSpot, and VideoAmp, and adherence to standards of privacy, bias mitigation, and reproducibility.
What you'll do

• Define the role of Linear and OTT, reach/frequency guardrails, and duplication thresholds.
• Own cross-channel measurement (acquisition, brand lift, incremental reach); translate insights into actions.
• Design plans for the internal Linear TV buying team to execute, optimized to channel goals
• Maintain and build automated executive reporting in Tableau to assist with decision making
• Deliver performance reads with actionable insights across Linear TV and OTT
• Set evidence thresholds for go/no-go calls when it comes to buying decisions
• Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and our internal workflows (e.g., anomaly detection, log reconciliation, executive summaries) with documented prompts and QA; AI augments judgment, not decisions.
• Partner with the AD, Media Planning on test designs, execution, and quarterly portfolio allocation.
• Oversee data integration & QA across Core, iSpot, VideoAmp, TradeDesk, Amazon DSP, and internal databases; champion third-party solutions where they add decision value.
• Conduct competitive/market research and bring a point of view on opportunities, risks, and trade-offs.

What you'll need

• 7+ years of experience in media strategy, marketing analytics, or integrated paid media planning.
• Portfolio-level Linear + OTT leadership; proven measurement ownership (MMM, incrementality, brand lift).
• Television planning and measurement tool fluency (e.g., Core, iSpot, VideoAmp, Nielsen, OTT DSPs, Comscore).
• Experience translating complex performance data into business-aligned marketing strategies.
• Proven ability to influence stakeholders at all levels and drive cross-functional alignment.
• Exceptional communication skills, with a strong bias for action and attention to detail.

Preferred

• E-commerce or direct-to-consumer experience.
• Strong BI/analytics toolkit (Tableau, advanced Sheets/Excel; SQL a plus).
• Experience influencing upfront planning in a buyer-led model; identity/clean-room or cross-screen frequency solutions.

The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Base Salary Range
$129,500-$207,000 USD
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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