Executes and optimizes integrated digital marketing campaigns across email, web, paid media, webinars, events, and nurture programs. Manages marketing automation, CRM workflows, lead scoring, segmentation, Salesforce campaigns, paid advertising, analytics, attribution, and customer journey tracking. Develops dashboards and performance reports, maintains campaign tracking standards, improves conversion and lead quality, and partners with sales operations, business intelligence, digital teams, vendors, and agencies.
The Team
We are seeking a Senior Marketing Specialist to join American Tower’s Marketing team. The Marketing team impacts lead generation and new sales opportunities through our digital campaigns, social media, trade shows and sales enablement materials. This role will support the execution, optimization, and measurement of integrated digital marketing programs. Key areas of impact include marketing automation, CRM campaign management, paid digital advertising, web analytics, and customer journey analysis to help improve campaign performance and business impact.
ResponsibilitiesWhat You Can Offer Us
- Build, launch, and optimize multi-channel digital marketing campaigns across email, web, paid media, landing pages, webinars, events, and nurture programs.
- Support marketing automation and CRM campaign operations, including lead scoring, lead routing, segmentation, campaign workflows, Salesforce Campaigns, and data quality.
- Coordinate paid digital advertising programs across Google Ads, LinkedIn Ads, and related platforms, including audience targeting, campaign setup, budget pacing, testing, and performance optimization.
- Track the full digital customer journey from first touch through website engagement, form conversion, lead creation, nurture progression, sales handoff, opportunity influence, and closed-loop reporting.
- Use web analytics tools such as Google Analytics, Adobe Analytics, Google Tag Manager, or similar platforms to evaluate traffic sources, user behavior, content engagement, conversions, and campaign effectiveness.
- Develop and maintain campaign tracking standards, including UTM parameters, conversion events, source tracking, attribution logic, and reporting documentation.
- Create dashboards and recurring reports covering campaign performance, paid media results, web analytics, attribution, funnel progression, budget use, and actionable optimization recommendations.
- Partner with Marketing, Sales Operations, Business Intelligence, Digital, vendors, and agency partners to align campaigns, reporting, technology, and business objectives.
- Identify opportunities to improve campaign processes, MarTech integrations, lead quality, conversion rates, customer journey visibility, and operational efficiency.
- Other duties as assigned.
What You Need to Succeed
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
- Minimum 5 years of experience in digital marketing, marketing operations, demand generation, marketing automation, marketing technology, or a related function.
- Familiarity with HTML, CSS, Email deliverability, and CAN-SPAM/CASL/GDPR compliance; Experience developing and testing e-mails, landing pages, and forms.
- Experience with Google Analytics, Google Tag Manager, Adobe Analytics, Power BI, Tableau, Looker Studio, Salesforce reporting, or similar platforms.
- Hands-on experience with Google Ads, LinkedIn Ads, paid search, paid social, display, retargeting, sponsored content, or lead generation advertising.
- Experience with marketing automation and CRM platforms such as Salesforce, Marketo, HubSpot, Salesforce Marketing Cloud, or similar systems.
- Experience using web analytics and campaign tracking tools to measure digital performance, conversions, attribution, and customer journey activity.
- Strong analytical skills with advanced proficiency in Excel and the ability to translate data into clear insights and recommendations.
- Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
- Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
- Strong organizational skills; ability to accomplish multiple tasks within the agreed upon timeframes through effective prioritization of duties and functions in a fast-paced environment.
American Tower is a global digital infrastructure company serving customers through tower sites and other real estate solutions that support connectivity and opportunity, focused on achieving our vision of Building a More Connected World. Our success is rooted in the potential of our people and the power of local teams at our offices and sites across 25 countries.
We are one of the largest global Real Estate Investment Trusts (REITs) and a publicly traded (NYSE:AMT), Fortune 500 Company headquartered in Boston, Massachusetts. The next decade will be an exciting time as we evolve our infrastructure to meet tomorrow’s needs and position our people to elevate their impact, their potential, and our shared success. Come grow your career with us!
For more information about how American Tower is building a more connected world, visit americantower.com
American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, disability, military or veteran status, genetic information, pregnancy, reproductive decisions, or any other characteristic protected under applicable law.
We are one of the largest global Real Estate Investment Trusts (REITs) and a publicly traded (NYSE:AMT), Fortune 500 Company headquartered in Boston, Massachusetts. The next decade will be an exciting time as we evolve our infrastructure to meet tomorrow’s needs and position our people to elevate their impact, their potential, and our shared success. Come grow your career with us!
For more information about how American Tower is building a more connected world, visit americantower.com
American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, disability, military or veteran status, genetic information, pregnancy, reproductive decisions, or any other characteristic protected under applicable law.
American Tower is committed to fair and equitable compensation practices. Placement within the salary range is based on a variety of factors, including relevant experience, skills, certifications, job level, and location. For U.S.-based candidates only, please see the base salary range for this position listed below. This position is also eligible for annual bonus, and annual equity award and participation in the Employee Stock Purchase Plan (ESPP). For candidates outside of the U.S., salary and benefits are based upon local market practice.
American Tower also offers a comprehensive benefits package, which includes healthcare coverage, a 401(k) savings plan, paid time off, company holidays, sick leave, parental leave, and access to an Employee Assistance Program focused on mental and financial wellness, please click here to learn more.
American Tower Boston, Massachusetts, USA Office
116 Huntington Avenue, Boston, MA, United States, 02116
American Tower Woburn, Massachusetts, USA Office
10 Presidential Way, Woburn, United States, 01801
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