Senior Marketing Specialist - Regional Marketing Americas (Armis)

Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

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About the Role

We are looking for a Marketing Specialist to support the execution and scaling of Armis' regional field marketing programs across the Americas. This is an excellent opportunity for a marketing professional with proven expertise in demand generation and field marketing execution who is ready to drive measurable pipeline impact in a fast-growing cybersecurity organization.

Reporting to the Senior Manager, Americas Regional Marketing, you will be responsible for planning, executing, and optimizing regional marketing programs that support sales pipeline acceleration. You will partner closely with sales leadership and field teams to deliver high-impact campaigns, events, and account-based marketing initiatives that drive both opportunity volume and quality.

What You'll Do

Field Marketing & Events

• Execute regional marketing events, including executive roundtables, industry conferences, partner co-marketing programs, and customer engagement activities

• Manage logistics, messaging, speaker coordination, and attendee follow-up to ensure events deliver measurable pipeline impact

• Support the development of premium experiences that strengthen customer relationships and generate qualified demand from key personas (CISOs, CIOs, Security Architects, etc.)

Territory & Account Support

• Identify territory-level opportunities for pipeline acceleration and design targeted marketing programs to support key accounts and expansion opportunities

• Collaborate with sales teams to understand regional priorities and translate them into effective marketing initiatives

• Support field sales with collateral, messaging, and lead generation assets that enable sales teams to maximize territory performance

Program Management & Analytics

• Define, track, and report on program-level KPIs tied to pipeline creation, lead quality, and marketing influence

• Maintain detailed records of campaign performance, marketing spend, and ROI analysis to support decision-making

• Provide regular insights and recommendations on program effectiveness to support continuous improvement

Cross-Functional Collaboration

• Partner with corporate marketing, product marketing, and partner marketing teams to align regional execution with broader company priorities

• Work closely with sales leadership and field teams to ensure marketing programs address evolving needs and opportunities

• Communicate results, insights, and strategic recommendations to the Senior Manager and broader regional leadership team

What we expect

• 4+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (cybersecurity experience strongly preferred)

• Proven track record of designing and executing marketing programs that drive measurable pipeline creation and support sales team objectives

• Technical acumen: Ability to market to technical and executive audiences (CISOs, CIOs, DevOps, Security Architects) and translate technical value propositions into compelling marketing messaging

• Campaign management skills: Strong experience in program planning, project management, budget tracking, and cross-functional coordination

• Analytical capabilities: Comfort with marketing metrics, pipeline attribution, campaign ROI analysis, and data-driven decision making

• Event execution experience: Proven ability to plan and execute events that engage target audiences and drive business results

• Self-directed and adaptable: Comfortable working in a decentralized environment, managing multiple priorities, and adjusting approach based on market feedback

• Strong communication and collaboration skills: Proven ability to work effectively across sales, marketing, and technical teams with diverse perspectives

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent professional experience)

Nice to Have

• Experience in the cybersecurity or infrastructure software markets
• Familiarity with marketing automation platforms and CRM systems
• Background working in fast-growing, acquisition-integrated organizations
• Experience with ABX (Account-Based Expansion) methodologies

FD21

For positions in this location, we offer a base pay of $105,700 - $150,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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