Senior Marketing Operations Specialist, EIG

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).

• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So What’s The Role?

As Kin continues to grow a new and exciting Agency division, we are looking to add a Sr. Marketing Operations Specialist to continue to scale our Independent brokerage division.

As a Sr. Marketing Operations Specialist, you’ll be leading all of EIG's marketing initiatives. You'll be responsible for managing our diverse marketing channels, automating campaigns, and providing the critical data-driven insights that fuel our decisions. You'll be working on high-impact projects that directly affect EIG's profitable growth and our ability to deliver essential insurance solutions to our customers.

This position will partner closely with the Revenue Operations, Sales, and Corporate Marketing departments to deliver on key responsibilities.

What You'll Do

• Oversee and optimize core marketing channels, including cross-sell initiatives, paid campaigns, and quote landing pages, ensuring a seamless customer journey. This includes owning our internally built marketing funnel tool and Customer.io instance.

• Streamline and automate email, content, and D2C campaigns by developing efficient campaign execution processes in partnership with Kin Compliance and Legal to ensure all external communications are approved.

• Write compelling marketing content and build impactful email campaigns that drive customer acquisition, retention, and engagement.

• Track key marketing and sales metrics to drive decisions and continuously optimize results.

• 3-6 years of professional experience in marketing operations.

• Proven ability to analyze complex data sets, draw actionable insights, and communicate findings clearly and concisely. Comfortable with data visualization and advanced Excel functions.

• Strong project management skills with a track record of streamlining processes and improving efficiency.

• Excellent written and verbal communication skills, with the ability to translate complex information for diverse audiences.

• Hands-on experience with email campaigns, paid advertising or lead aggregation, and customer lifecycle management.

• Experience from an insurance carrier/broker.

• Familiarity with paid media buying or lead aggregator relationships.

• Familiarity with web and content platforms like WordPress, Shopify, Squarespace or other CMS tools.

• Hands-on experience with email marketing platforms such as Mailchimp or Customer.io.

• Proficiency with web analytics tools like Google Analytics to track and optimize campaign performance.

• Previous exposure using EZLynx or a similar Agency Management System (AMS)

Oh, and don’t worry, we’ve got you covered!

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, an Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.

• In addition to these benefits, we also are excited to offer the following:

  • Competitive salary and equity

  • 401K with a company match of up to 4%

  • Flexible PTO for exempt employees, along with 8 company-observed holidays

  • A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents

  • Continuing education and professional development opportunities

Join EIG and help us continue our mission of delivering essential insurance solutions and driving profitable growth through innovative marketing and strong partnerships!

Kin will accept applications for the role until September 29th, 2025.

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.