Senior Marketing Operations Analyst

About Us

Great Place To Work® is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work® for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society.

Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organizations to truly capture, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification™, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

In 2021, Great Place To Work® was acquired by UKG (Ultimate Kronos Group.) As a leading global provider of HCM, payroll, HR service delivery, and workforce management solutions, UKG believes organizations succeed when they focus on their people. While Great Place To Work® will continue operating independently within the UKG family, our research and insights will help UKG differentiate its best-in-class HR, talent, and workforce management technology, and together we'll support every workplace to become great. UKG has 15,000 employees around the globe and is known for its inclusive and supportive workplace culture and best-in-class rewards and benefits.

Both UKG and Great Place To Work® are leading the change on what it means to be a Great Place To Work® for all, and we are proud to be Certified™ great workplaces!

About the Position

The Senior Marketing Operations Analyst reports directly to the Chief Marketing Officer.

We are looking for a Senior Marketing Operations Analyst to build, evolve, and run the operational discipline that enables marketing to execute consistently, measure performance, and scale effectively. This role sits at the intersection of marketing strategy, campaign execution, data, technology, and our broader go-to-market motion. It is both a strategic and operational role: you will partner with marketing leadership to shape how we prioritize, what approaches we take, and how we bring our strategy to life, then ensure the systems, processes, and data deliver on those decisions.

This is a senior individual-contributor role for someone who can take ambiguous business requirements, apply strong analytical and operational judgment, and translate marketing priorities into scalable processes. You will be expected to bring a point of view, informed by what's technically possible, what's the best use of our budget and time, and what will ultimately allow the team to grow reach, awareness, pipeline, and revenue impact.

This is a remote role with travel of up to 20%.

Key Responsibilities

• Partner with brand, community, events, growth, and other marketing team members to translate the marketing strategy and related tactics into scalable and operational workflows.
• Manage system and program structure, setup, tracking, and governance across marketing automation, events management, and related platforms.
• Establish repeatable processes for campaign launches, list management, segmentation, testing, and handoffs.
• Own the email and program calendar, making recommendations for prioritization based on operational capacity, complexity, and expected business impact.
• Own the operational processes supporting lead capture, scoring, qualification, routing, and sales operations handoff.
• Partner with sales operations to maintain clear definitions, processes, and documentation across funnel stages, ensuring marketing and sales have a shared understanding of lead status and ownership.
• Build and maintain reporting that gives marketing leaders visibility into program execution, conversion, and effectiveness. Partner with growth to connect these insights to full-funnel reporting.
• Analyze programs to identify trends, risks, and opportunities. Translate analysis into clear recommendations for business partners.
• Reconcile data across systems and investigate unexpected or inconsistent reporting outcomes.
• Serve as a recognized expert across marketing automation, 6sense, Unify, and related GTM tools, understanding not just how they work but how they connect to support the marketing strategy in driving business outcomes.
• Partner with Revenue Systems & Architecture on integrations, technical enhancements, and platform changes requiring deeper systems expertise.
• Based on what you know about the marketing strategy, how we work, and how the marketing landscape is evolving, proactively evaluate new technologies, AI tools, and capabilities that could improve marketing speed, efficiency, or effectiveness. Bring forward recommendations with a clear business case. Challenge the status quo: identify where current tools, processes, or approaches are limiting the team and propose better alternatives.
• Support rollout, adoption, governance, and continuous improvement of standardized marketing workflows.

Success in This Role Looks Like

• Operational discipline: marketing has repeatable, trusted processes for program execution, lead management, measurement, and sales handoff.
• Funnel clarity: marketing and sales have clear visibility into lead flow, pipeline by channel and program, conversion, ownership, and where execution is breaking down.
• Scalability: recurring marketing work becomes standardized and increasingly automated, freeing capacity for analysis, optimization, and higher-value work.
• Business impact: operational improvements measurably contribute to pipeline generation, reach, and marketing team velocity.
• Innovation: the marketing tech stack and processes evolve continuously, informed by new tools, AI capabilities, and a clear-eyed view of what's worth the investment.

Required Qualifications

• 5+ years of experience in marketing operations, revenue operations, marketing analytics, demand generation, or a comparable GTM operations role.
• Hands-on experience with Salesforce and Marketo platforms, including campaign management, reporting, segmentation, and lead lifecycle management.
• Depth and breadth of expertise in marketing operations with working knowledge of related disciplines including sales operations, revenue systems, and GTM analytics.
• Strong analytical, data-reconciliation, and problem-solving skills.
• Proven ability to translate business requirements into scalable operational processes.
• Demonstrated ability to influence decisions, communicate complex concepts to non-technical audiences, and advise leaders on operational approach and prioritization.
• Comfortable operating independently in ambiguous or evolving environments with strong attention to detail and sound business judgment. Requires guidance only in the most complex situations.
• Track record of proactively identifying and evaluating new techniques, technologies, and approaches to improve marketing effectiveness.

Preferred Qualifications

• Experience applying AI tools or automation to marketing operations workflows.
• Experience with 6sense, Unify, or similar account-based marketing and outbound platforms.
• Experience supporting lead scoring, routing, attribution, funnel measurement, and campaign governance.
• Experience supporting a transition toward a more structured account-based or outbound GTM motion.

All job descriptions are written to accurately reflect the open job and include general work responsibilities. They do not present a comprehensive, detailed inventory of all duties, responsibilities, and qualifications required for the job. Management reserves the right to revise the job or require that other or different tasks be performed if or when circumstances change.

The national pay range for this position is $105,800 to $150,750. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

Benefits

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. Information about our comprehensive benefits can be reviewed on the careers site at https://www.ukg.com/careers.

Equal Opportunity Employer

Great Place To Work is an equal opportunity employer. We aim to create and foster a Great Place To Work For All. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

Great Place To Work/UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected].