At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the UK, and ANZ.
This role is responsible for driving efficient growth through a full-funnel, performance-led approach across Paid Search, Paid Social, and supporting channels. You will operate as a hands-on growth leader, combining deep channel expertise with strong cross-functional partnership across Brand, Product, Analytics, Creative, and Lifecycle.
This is not a single-channel role. You are expected to think and operate as a full-stack growth owner.
Key Responsibilities
Performance Marketing Ownership
- Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)
- Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets
- Bring a prospect and customer-first mindset to build an engaging creative story that resonates and converts future customers.
- Continuously optimize campaign structure, bidding strategies, creative, and audience targeting
Full-Funnel Optimization
- Drive improvements across the funnel from impression to click to trial to paid conversion
- Partner with Product and CRO teams to improve landing page performance and onboarding conversion
- Identify opportunities to improve lead quality, conversion rates, and payback periods
Testing and Experimentation
- Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages
- Maintain a consistent test cadence with clear documentation of learnings and scale decisions
International Market Growth
- Adapt strategies by market, including localization of messaging, creative, and channel mix
- Develop market-specific insights across the competitive landscape, pricing sensitivity, and customer behavior
- Identify and unlock new growth opportunities within each region
Cross-Functional Collaboration
- Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities
- Ensure tracking integrity, attribution alignment, and performance visibility
- Bring a unified growth perspective across channels and teams
Performance Reporting
- Own weekly and monthly performance narratives, including drivers, actions, and next steps
- Translate data into clear insights to inform decision-making and prioritization
- Growth in Gross Adds across international markets within CAC targets
- Improvements in CVR, CPT, and trial-to-paid conversion rates
- Expansion of scalable acquisition channels beyond core search
- Consistent experimentation velocity with measurable impact
- Contribution to LTV:CAC improvement
Qualifications
- 6+ years in performance marketing or growth roles with direct acquisition accountability
- Deep hands-on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)
- Proven experience in DTC, subscription, or SMB-focused growth environments
- Strong analytical skills with the ability to diagnose performance across the funnel
- Understands full-funnel economics, including CAC, CVR, and LTV
- Comfortable operating both strategically and hands-on
- Strong bias for testing, iteration, and continuous improvement
- Experience partnering with Product, Analytics, and Creative teams
- Strong communication skills with the ability to influence stakeholders through data
Preferred
- Experience managing international markets such as UK, Canada, and ANZ
- B2B SaaS or SMB audience experience
- Familiarity with attribution models, incrementality testing, and LTV-based optimization
How This Role Is Different
- Owns growth across multiple channels, not just Paid Search
- Responsible for full-funnel performance, not just media efficiency
- Operates across markets with localization and scaling responsibility
- Works cross-functionally to drive end-to-end growth outcomes
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
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890 Winter Street, Suite 300, Waltham, MA, United States, 02451
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