Senior Manager, SK-II, Brand Talkability

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Job Description

The Senior Manager of SK-II Talkability will lead will be responsible for driving brand talkability and equity for SK-II, focusing on strategic content creation, customer marketing, and data-driven insights to enhance the brand's direct-to-consumer presence and overall business growth.
Job Responsibilities:

• Define the social media influencer strategy for the brand, designed to drive break-through influencer partnerships and experiential executions and drive brand popularity.

• Liaise closely with the rest of the brand organization to sync the brand strategy across media properties.

• Lead the end-to-end influencer ecosystem: Conduct research to identify relevant influencers within the brand’s niche or industry.

• Collaborate with influencers to develop creative concepts and content ideas.

• Outreach to influencers and negotiate partnership terms, including compensation and deliverables.

• Manage execution of influencer campaigns, ensuring timelines and objectives are met.

• Monitor influencer-generated content for brand alignment and compliance with guidelines.

• Track and analyze key performance indicators (KPIs) to measure the success of social talkability campaigns.

• Provide regular reporting and insights into stakeholders on performance.

• Stay updated on industry trends, emerging influencers and best practices in influencer and social marketing.

• Engage traditional and digital media leaders to drive brand exposure and organic coverage.

Job Qualifications

Required

• Bachelor's Degree in Marketing, Business, or relevant degree

• A minimum of 5 years of demonstrable experience in influencer marketing or digital marketing.

• Strong understanding of social media platforms, influencer trends and content creation.

• Strategic leader who can dovetail between big picture and execution details as needed.

• Creative mindset with the ability to develop engaging and authentic influencer campaigns.

• Excellent negotiation with relationship and time management skills.

• Detail-oriented with strong organizational and multitasking abilities.

• Effective communication and teamwork skills for collaborating with influencers and internal teams.

• Knowledge of legal and ethical considerations in influencer partnerships.

• Multilingual proficiency for effective communication in a diverse market.

• Proficiency in using social media analytics tools.

• Extensive experience in Content Creation across various formats and platforms, with a track record of driving engagement.

• Exceptional Cross-Functional Team Leadership skills, with the ability to inspire and manage diverse teams.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE

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