Senior Manager, Public Relations

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

The Senior Public Relations Manager will lead media relations efforts and elevate our brand through compelling storytelling. This role will be responsible for developing and executing a proactive, high-impact media relations program that positions the organization as a trusted leader in supporting working families and caregivers. You will translate our mission into stories that land with media by highlighting the meaningful impact we have on children, families, and the employers who support them, while also supporting issues management and reputational risk mitigation.

This Hybrid role requires in-person work at our Newton, MA headquarters.

Responsibilities:

• Develop and execute integrated public relations strategies that support business objectives and strengthen brand visibility across top-tier business, trade, and consumer media

• Lead day-to-day media relations strategy and execution for priority initiatives and narratives, including building and maintaining strong relationships with journalists, editors, and influencers; consistently secure high-quality, on-message coverage that highlights the real-world impact of our services

• Proactively identify and develop compelling story opportunities that bring the brand to life and support business priorities

• Partner with internal stakeholders to surface newsworthy moments, including programs, partnerships, and innovations, and turn them into clear, media-ready stories

• Draft and edit a wide range of materials including press releases, media pitches, statements, executive talking points, and Q&A documents, that are sharp, clear, and aligned to our brand voice

• Monitor media trends, policy developments, and cultural conversations related to caregiving, education, and workforce support to inform strategy and identify opportunities

• Support crisis communications and reputational risk management, including planning and implementing thoughtful, transparent, and family-centered messaging during sensitive situations

• Operate with strong judgment under pressure, ensuring communications are accurate, timely, empathetic, and aligned with organizational values

• Collaborate cross-functionally with marketing, legal, HR, operations, and leadership to ensure alignment and consistency across communications

• Measure and report on PR performance, with a focus on coverage quality, message pull-through, and contribution to broader business and brand objectives

Minimum Qualifications:

• 8 years of experience in public relations, corporate communications, or a related field

• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position

Preferred Qualifications:

• Bachelor's Degree in Communications, Marketing, or related field

• Exceptional written and verbal communication skills, with a demonstrated ability to craft clear, compelling, and brand-aligned narratives

• Proven ability to independently drive a media strategy and deliver consistent, high-impact coverage

• Demonstrated instinct for what makes a story newsworthy and how to position it for different outlets

• Strong media relations experience, including pitching, relationship development, and spokesperson support

• Experience supporting crisis communications and issues management, with an understanding of reputational risk—particularly in environments serving families, children, or vulnerable populations

• Demonstrated ability to develop and execute strategic PR plans in a fast-paced environment

• Strong judgment and ability to remain composed and effective under pressure

• Collaborative mindset with experience working across teams and influencing stakeholders at all levels

• Highly organized with strong attention to detail and the ability to manage multiple priorities simultaneously

• Experience translating complex or sensitive topics into clear, reassuring communications for families and external audiences

• Prior experience supporting executive communications or acting as a communications advisor to senior leaders

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $109,000 – $122,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

This position is also eligible for a 5% bonus plan.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Deadline to Apply:

This posting is anticipated to remain open until 5/29/2026.

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.