Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
The Senior Manager, Marketing Automation & Revenue Operations leads Neighborly's Franchise Development’s HubSpot marketing technology ecosystem and optimizes the franchise development customer journey. This role oversees marketing automation, CRM operations, lead management, integrated campaign execution, system integrations, and marketing analytics to improve qualified lead generation, franchise sales growth, and performance across Marketing and Sales.
Bring your experience and be empowered to innovate.
As an Senior Manager, Marketing Automation & Revenue Operations on the Franchise Marketing team, a typical day for you will include:
- Own and optimize the HubSpot Marketing Hub and CRM ecosystem.
- Design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows.
- Build and execute integrated marketing campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms.
- Manage CRM data quality, segmentation, compliance, and marketing operations best practices.
- Develop executive dashboards and reporting that measure campaign performance, lead generation, marketing attribution, pipeline health, and ROI.
- Partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity.
- Manage integrations between HubSpot and key marketing technologies, including analytics, advertising, and customer data platforms.
- Continuously optimize marketing performance through testing, analytics, automation, and AI-enabled solutions.
- Stay current on HubSpot capabilities and emerging marketing technology trends.
Bring your skills and be inspired to achieve success.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of Marketing Automation or Marketing Operations experience.
- Advanced experience administering HubSpot Marketing Hub Professional or Enterprise.
- Strong understanding of CRM management, marketing automation, lead generation, and digital marketing.
- Experience with workflow automation, reporting, API integrations, and marketing analytics.
Preferred Qualifications:
- HubSpot certifications.
- Revenue Operations experience.
- Experience supporting franchise development or multi-location organizations.
- Experience with LiveRamp, Google Analytics 4, Power BI, Salesforce, or similar marketing technologies.
- Working knowledge of HTML/CSS and SQL.
Work Environment & Schedule:
- Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.
- Hybrid work model
- Office locations:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX.
- Competitive Pay: Commensurate with experience.
- Benefits: Comprehensive benefits offerings available through Neighborly. Benefits: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities.
Physical Requirements:
The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self
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