Senior Manager, Industry & Product Marketing AECO

Position Overview

As a Senior Manager, AECO Product Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments. In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty. In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals.
Responsibilities

• Lead and manage a high performing product marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goals

• Develop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectives

• Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences

• Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences

Minimum Qualifications

• 8+ years experience in Product marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement

• Proven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environment

• Expertise in developing and executing successful marketing strategies targeted at specific customer segments

• Expertise with market segmentation, customer personas, and Product marketing principles

• Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)

• Proven experience in a managerial or senior role, leading marketing teams and projects

• Extensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.)

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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