Senior Manager, HCP Marketing

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

The Senior Manager, HCP Marketing will support the delivery of the Americas marketing strategy by overseeing development of HCP programs, and ensuring those programs are delivered to customers and monitored for effectiveness.  This role will report to the Director of Marketing, Americas.

• Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise. 
• Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships.
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.

Education, Experience & Qualifications
 

• 7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans
• Previous IVT experience in a marketing, sales, or clinical setting strongly preferred
• Life sciences’ HCP marketing, industry advocacy and clinical engagement necessary
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
• Bachelor’s degree required, MBA or additional education in life sciences a plus

EEO Policy Statement

Pay Transparency:

The base pay actually offered to the successful candidate will take into account, without limitation, the candidate’s location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics’ employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company’s long-term incentive plan, with eligibility and target amount dependent on the role.

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.

Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact 1-781-348-7777, Monday through Friday, 7:30 a.m. – 5 p.m. ET or email [email protected].

The base salary range for this role is: