Senior Manager, HAE Digital Marketer

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Job Description
About the role:
As Senior Manager, HAE Digital Marketer, you will be responsible for Omnichannel Campaign Planning and Digital Execution, including the design, execution, measurement and optimization of high-value digital touchpoints which deliver upon brand strategic imperatives for the HAE franchise.
You will deliver a best-in-class customer experience, your role will be critical to simply and effectively pull strategic messaging into digital channels (including digital media, website, CRM, and Rep triggered emails) aligned to customer experience maps, connecting personal and non-personal engagements in one seamless experience. You will work synergistically with brand partners to build and deliver the customer experience.
You will partner with Commercial Analytics & Insights (CA&I) and Digital, Data & Technology (DD&T) partners to measure and optimize the performance of omnichannel marketing campaigns. You will lead translation of digital metrics to enable an understanding of campaign performance; then use those insights to drive campaign optimizations. This requires a strong cross-functional, and cross-agency leadership approach and an ability to prioritize effectively. You will report to RDBU Omnichannel Marketing Capabilities Lead.
How you will contribute:

• Bring subject matter expertise on digital best practices to strategy and execution on all franchise digital initiatives, collaborating with Brand counterparts on implementation and performance insights to support HAE Strategic Imperatives
• Partner with Corporate Communications, DD&T and CA&I to drive omnichannel strategy and execution across HAE portfolio to enhance customer and patient experience
• Be the primary contact for DAOR - overseeing all execution and budgeting
• Lead digital execution and measurement plans across HAE products
• Manage annual promotional budget for all media and digital execution across the portfolio
• Ensure all resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements
• Represent in the review and approval process of promotional initiatives at PRT

Minimum Requirements/Qualifications:

• Bachelor's degree plus 5+ years of experience required (biopharma, consumer packaged goods, agency, etc). MBA a plus.
• Drive business insights from performance data for relevant digital communication channels, including web, email, display and social promotions.
• Experience managing creative/digital agencies and budgets required.
• Understanding and demonstrated experience in digital marketing with data and omnichannel focus
• Demonstrated project management skills
• Accountable: Results oriented, organized, attention to detail, prompt, and able to meet deadlines
• Work on a team and independently
• Strong presentation skills, including the ability to communicate objectives and results to a variety of audiences
• Proficiency in Microsoft Excel and PowerPoint
• Required 5 days per month in office at 500 Kendal, Cambridge MA.
• Up to 20% travel.

Preferred:

• Knowledge of Tableau or similar data visualization software preferred
• MLR experience preferred

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
$137,000.00 - $215,270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.