Senior Manager, Digital Communications & Analytics

Job Description

General Summary:

The Senior Manager, Digital Communications & Analytics is an integral member of the global digital communications team, supporting the planning and execution of digital campaigns, websites, and analytics to advance Corporate Communications’ goals. This role works closely with cross-functional teams and external partners to coordinate digital activities, track performance, and provide regular reporting and insights generation. By ensuring smooth digital operations and actionable insights, the position helps drive effective communication and engagement across digital channels.

Key Duties and Responsibilities:

• In partnership with Director of Digital Communications, lead end-to-end project delivery for digital campaigns, websites, and tools—from scoping and resourcing to launch and optimization.
• Implement and maintain project documentation, dashboards, and performance metrics using tools such as Asana, JIRA, Google Analytics, Matomo and similar platforms.
• Monitor project budgets, timelines, and resources to ensure successful, on-time, and on-budget delivery.
• Support digital operations including content creation, updates, governance workflows, and analytics reporting.
• Lead digital analytics and insights on a monthly, quarterly, and ad-hoc basis, providing actionable reporting to stakeholders to continuously improve the quality and performance of content across the corporate digital channels.
• Collaborate with cross-functional teams to define KPIs and ensure consistent tracking and optimization of digital performance.
• Stay current with emerging digital trends, technologies and methodologies to enhance project outcomes

Knowledge and Skills:

• Proven experience delivering digital projects in a corporate communications or marketing environment.
• Deep understanding of digital channels (web, social, paid media), UX principles, and content management systems.
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and CMS platforms.
• Hands-on experience with Drupal and Acquia, including site architecture, module configuration, and performance optimization.
• Proficiency with project management and analytics tools such as Asana, Google Analytics, Matomo, Google Tag Manager, and Google Search Console.
• Familiarity with AI-powered productivity and content tools like Copilot and Jasper, with an ability to leverage them for workflow efficiency and content generation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams.

Education and Experience:

• Bachelor’s degree in Communications, Marketing, Business or Computer Science-related fields or commensurate work experience
• 7+ years of experience in digital project delivery, marketing or communications. 
• Experience working in life sciences, healthcare, or regulated industries is highly desirable.
• PMP or Agile certification preferred.

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]