Senior Manager, CRM Personalization

Primary Purpose:

We are seeking a highly motivated and experienced Senior Manager, CRM Personalization to join our Lifecycle Marketing team that will focus on our personalization efforts. This role will be responsible for developing and executing personalized experiences that drive customer engagement, retention, and growth. The ideal candidate will have a deep understanding of creating personalization strategies, customer behavior, data analytics, and best practices in email & digital marketing.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Key Responsibilities:

• Strategy Development: Design and execute comprehensive, personalized email marketing strategies that align with business goals, enhancing customer journeys and maximizing ROI.
• Campaign Management: Oversee the planning, execution, and analysis of Bright Horizons personalized email campaigns and site experiences, including welcome series, cart abandonment, re-engagement, and lifecycle campaigns.
• Data Analysis: Utilize analytics to monitor campaign performance, analyze customer behavior, and identify opportunities for optimization. Create reports and dashboards to communicate results to stakeholders.
• Cross-Functional Collaboration: Work closely with marketing, analytics, product, and operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives.
• Segmentation, Personalization & Testing: Develop advanced segmentation strategies and personalization to enhance engagement and drive conversions. Implement A/B testing methodologies to optimize & refine campaign content, subject lines, and send times for optimal performance.
• Team Leadership: Mentor and manage a team of email marketing specialists, providing guidance on best practices, professional development, and performance management.
• Compliance & Best Practices: Stay up-to-date with industry trends and best practices in email marketing & personalization. Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM compliance.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 5-7 years of experience managing email marketing campaigns with a focus on consumer strategy
• 1-2 years of experience managing direct reports

Preferred Qualifications:

• Master’s degree
• Proven track record of managing successful email marketing programs, test & learn agendas, and driving measurable results
• Strong analytical skills with proficiency in Salesforce Marketing Cloud and Qlik (or related program); experience in Microsoft Dynamics a plus.
• Excellent project management skills, with the ability to manage multiple projects and deadlines.
• Strong understanding of email marketing best practices, deliverability, and data privacy regulations.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $110,000-$123,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.