Senior Manager of Content Marketing

Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments! 

Summary:

Bamboo Health is seeking a strategic and execution-oriented Sr. Manager Content Marketing to lead the development, activation, and performance of a modern content engine that unifies brand and demand generation. This is not a traditional brand storytelling role. You will own the full content lifecycle — from strategy through creation to activation and optimization — ensuring content builds market awareness and credibility while supporting pipeline, engagement, and revenue. You will create outcomes-driven, decision-maker-focused content aligned with Bamboo Health's positioning, translating complex healthcare and behavioral health challenges into clear, compelling value for buyers across healthcare and public-sector audiences.

What You’ll Do:

• Define and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue).
• Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organization.
• Build a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomes.
• Lead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign content.
• Translate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiences.
• Leverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated content.
• Partner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversations.
• Build a scalable “create once, activate everywhere” model with strong repurposing and lifecycle management.
• Utilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voice.
• Explore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization).
• Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channels.
• Connect with internal stakeholders to identify and activate relevant media and thought leadership opportunities.
• Use data and insights to continuously refine content strategy and improve ROI.
• Implement scalable processes that connect content efforts to measurable business impact.
• Identify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative work.
• Stay current on emerging AI tools and how they can streamline or enhance content marketing workflows.

What Success Looks Like…

In 3 months…

• Complete onboarding and develop a working understanding of Bamboo Health's solutions, audiences, brand voice, and competitive landscape.
• Conduct a content audit and present a prioritized content strategy roadmap aligned to brand and demand generation goals.
• Establish strong working relationships with key stakeholders across Growth, Sales, Product, and the PR agency.
• Begin incorporating AI-supported tools into day-to-day content operations — whether through research, drafting, or workflow management.
• Identify workflows to pilot with AI tools (e.g., asset repurposing, brief generation, or social adaptation) and create pilots for validation and broader adoption within marketing and adjacent functions. 

In 6 months…

• Launch an integrated content program spanning owned, earned, and social channels that demonstrably support pipeline and brand awareness goals.
• Build or optimize a content production process — including AI-assisted workflows — that scales output without sacrificing quality.
• Deliver initial measurement reporting tying content performance to demand generation and revenue metrics.
• Have a functioning “create once, activate everywhere” framework in place for key content assets.

In 12 months…

• Own a fully operational content engine that is recognized internally as a strategic driver of growth and brand reputation.
• Demonstrate measurable impact on pipeline contribution, brand awareness metrics, and sales enablement effectiveness.
• Establish Bamboo Health as a credible, authoritative voice in healthcare and behavioral health through thought leadership and earned media.
• Build a high-functioning content capability  — including team, agency relationships, and AI-enabled workflows — positioned to scale with the company.

What You Need:

• 8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector markets.
• Proven ability to lead both brand generation and demand generation content strategies that drive measurable outcomes.
• Strong ability to develop outcomes-driven messaging for executive and decision-making audiences.
• Hands-on experience creating content for web, social, email, and paid channels.
• Working knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflow.
• Experience collaborating with or managing external PR agencies.
• Strong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business value.
• Light design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assets.
• Comfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflows.
• Background in high-growth SaaS or health tech companies.
• Experience in care coordination, behavioral health, or interoperability solutions preferred.
• Familiarity with healthcare policy, Medicaid/Medicare, or state-level public health initiatives preferred.
• Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions.
• A forward-thinking, curious mindset with an openness to experimenting with new technologies.
• Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
• The ability to travel periodically for work.

What You Get:

• Join one of the most innovative healthcare technology companies in the country.
• Have the autonomy to build something with an enthusiastically supportive team.
• Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
• Receive competitive compensation including health, dental, vision and other benefits.

Belonging at Bamboo

We Care. #BambooHealthValuesCare

Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.  

We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.  

Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.

Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Bamboo Health GDPR/RODO

To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website www.bamboohealth.com. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.

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