Senior Manager, Communications

The Senior Manager, Marketing Communications is responsible for leading brand-building initiatives and evidence-based narratives across multiple channels and audiences—developing programs and platforms for highly credible evergreen stories and news angles; engaging media and other relevant industry influencers to drive brand awareness and preference; and working across the broader team to maximize derivative content. The Senior Manager of Marketing Communications is experienced in healthcare corporate marketing and communications, category and product positioning, and has a passion for advancing preventive care access, affordability, and outcomes. The candidate must be an exceptional communicator and influencer; have excellent business acumen and matrix management skills; and take a self-starter approach to raising Marathon’s visibility among employers, unions, Marathon teammates, investors, and influencers thereof.

• Communications planning: Develop and manage a strategic external communications plan and timeline—crafting, curating, and coordinating with consideration for broader marketing channels and programming.
• Value prop amplification: Support Solutions Marketing in maintaining and evolving core messaging relative to company and product updates, market dynamics, and competitive context; proliferate value prop through blog creation, media opportunities, native advertising, webinar programming, etc.
• Thought leadership: Support the identification and execution of thought leadership and category ownership opportunities—unique topics, formats, forums (including owned), and spokespeople—and gear internal subject matter experts with talking points, backgrounders, etc.
• Customer evidence program: Partner with Client Loyalty and GTM Ops to ensure a programmatic approach to customer evidence “packaging”—from client/case identification, internal/deskside research, to contractor management and production of case studies, testimonials, videos, and proof points that support outcomes-led storytelling.
• Senior leadership partnership: Partner with senior leaders to support specific corporate relations activities and thought leadership opportunities. As needed, support the CMO and executive leadership with issues/crisis management. Ensure issues readiness through risk analysis and media monitoring.
• Internal alignment: Ensure Marathon teammates are prioritized as an audience—collaborate with People Experience on major announcements and partner closely with Enterprise Marketing and Client Loyalty to drive consistent messaging, maximize use of client stories, and streamline workflows.

Bachelores Degree in Marketing, Communications or related field and 8+ years relevant professional marketing & communications experience, ideally in healthcare; or equivalent combination of education and experience.

• Thrives in a lean environment, owns work end-to-end, from concept through execution, without waiting for others to make it happen
• Results-driven, creative thinker who identifies nonobvious opportunities—has a strong instinct for identifying how information can be repurposed, repackaged, and extended to maximize output while reducing lift
• Adept at stakeholder management; eager and able to collaborate and align with stakeholders internally and externally; able to influence through persuasive and clear communications (e.g., tailored pitches, formal presentations, etc.)
• Analytical, able to assemble, interpret, and summarize data and decision support; experience using data to tell a story
• Strong communicator and writer—can translate complex ideas into crisp, audience-ready narratives
• Polished and credible in executive and customer-facing settings; comfortable with presenting to, interviewing, or collaborating with such audiences
• Proven ability to effectively juggle multiple priorities, meet deadlines, and successfully operate in a fast-paced work environment, comfortable with ambiguity
• Exceptional project management skills, ability to set and follow clear processes, builds processes that scale and reduce rework, and has outstanding attention to detail/accuracy
• Inclusive leadership style, an empathetic teammate, and a culture giver