At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Senior Lead of Apparel & Accessories Product Marketing to drive the development and strategy of a growing and high-impact product category. This role will lead early-stage product concepting and development, shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes. You will operate with a high degree of autonomy, partnering across internal teams and external collaborators to bring innovative products to life for WHOOP.
RESPONSIBILITIES:
Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness in partnership with design, engineering, and development teams
Introduce and lead early-stage product research and development, defining product concepts, use cases, and business rationale grounded in consumer insights and market opportunities
Partner with Supply Chain to validate product feasibility, lead times, and cost at defined stages of the product creation process, ensuring alignment prior to sourcing commitments
Lead product creation for key external partnerships, managing timelines, deliverables, and cross-functional alignment to deliver high-quality, co-developed products
Translate consumer insights, market trends, and performance data into actionable product briefs and category-level recommendations that inform roadmap and portfolio strategy
Drive product positioning, naming, and core messaging in collaboration with cross-functional partners to ensure consistency across channels
Partner closely with go-to-market teams to ensure a seamless transition from product readiness to launch execution
QUALIFICATIONS:
7+ years of experience in product marketing, product management, or a related role within consumer goods, apparel, or wearable technology
Proven track record of developing physical products and managing them through the full lifecycle, from concept through launch
Experience partnering with design and engineering teams to bring physical products from concept to production
Experience leading product development in collaboration with external partners or brands, with strong relationship and project management skills
Demonstrated ability to operate autonomously, influence cross-functional strategy, and drive alignment without direct authority
Strong strategic thinking with the ability to translate insights into clear product direction and actionable briefs
Excellent communication and storytelling skills, with experience influencing stakeholders at multiple levels
High attention to detail with the ability to manage multiple complex workstreams simultaneously
Passion for health, wellness, fitness, or performance-driven products preferred
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Top Skills
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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