Senior Graphic Designer (B2B SaaS Experience)

About Aimtal LLC

Aimtal is a digital marketing agency headquartered in Boston, Massachusetts with a team and clients located throughout the world. Aimtal was co-founded in 2018 by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer. With a specialization in B2B marketing, Aimtal creates and executes digital marketing strategies that convert audiences into loyal customers and drive business growth. Our consultative, creative, and data-informed approach to marketing allows our team of experts to build a strategy and achieve measurable results that achieve the goals of brand awareness and business growth. 

Aimtal’s core values guide our approach to collaborating and communicating with our clients and team, enabling us to approach every day with empathy and excellence. Our core values are to communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients.

Position Overview

Aimtal is seeking a Senior Graphic Designer to join our fully remote team. If you're a versatile creative thinker who thrives in a collaborative, fast-paced agency environment — and loves turning brand stories into impactful visuals — this is the role for you.

As a Senior Graphic Designer, you’ll lead the creation of engaging digital and print assets, shape brand identities, support animated content, and help build user-friendly web experiences. You will collaborate with Aimtal’s marketing strategists, project managers, and other creatives to understand business needs and incorporate stakeholder feedback into design decisions. You will also be responsible for mentoring junior designers and contributing to the improvement of internal processes.

Responsibilities

Design & Creative Execution

• Oversee design projects for specific clients from conception to delivery.
• Develop visual strategies and design assets for animated video content, including storyboards and materials for motion designers, ensuring alignment with campaign goals.
• Design original visual content, including layouts, infographics, brand guides, illustrations, and marketing imagery.
• Create and manage digital and print designs for marketing campaigns, websites, social media, and advertising.
• Design and maintain websites and landing pages on platforms such as HubSpot, Webflow, Wix, or WordPress, improving user experience (UX) and user interface (UI).
• Build and maintain brand identity and integrity for clients.
• Produce graphic and design assets for a variety of formats, including videos, social media posts, long-form content, and landing pages.
• Maintain high-quality standards and ensure all deliverables meet client expectations.
• Understand the larger picture of marketing campaigns and how design integrates into their components.

Collaboration, Communication, and Operations

• Collaborate with Account Management, Growth Marketing, and internal teams to deliver high-quality design assets
• Meet with account teams and clients to understand design goals, branding, and visual identity.
• Partner with developers to communicate design specifications and requirements for website projects.
• Play a key role in design reviews and feedback sessions with clients and internal teams.
• Consult and advise clients and colleagues on design recommendations during meetings and presentations.
• Audit websites to propose improvements based on best practices in design and development.
• Create processes and systems for design operations to ensure seamless collaboration across departments.
• Mentor other designers and contribute to the continuous improvement of internal processes.

• Work independently and collaboratively with designers, marketing strategists, project managers, contractors, and clients to deliver creative solutions for marketing campaigns, programs, and projects.
• Consult and advise clients and internal teams on design recommendations during meetings and presentations.
• Participate in design reviews and feedback sessions with clients and project management teams.
• Audit websites and propose improvements based on design and web development best practices.
• Collaborate with developers to communicate design specifications and requirements for website projects.
• Create wireframes and translate them into polished visual composites using a user-centered design approach.
• Design and prepare storyboards and assets for video production.
• Develop low-complexity animations.
• Create and manage digital and print designs for campaigns, websites, social media, and advertising.
• Design and maintain client websites and landing pages on platforms such as HubSpot, Webflow, Wix, or WordPress, with a focus on UX and UI best practices.
• Produce original visual content, including illustrations, infographics, guides, and marketing imagery.
• Oversee design projects from conception to delivery, maintaining high-quality standards for all deliverables.
• Build and maintain brand identity and integrity for clients.
• Contribute to the improvement of internal processes and design operations.
• Collaborate closely with the Aimtal team and clients to understand brand goals and visual identity, while keeping the larger marketing strategy in mind.

Qualifications

• 7+ years of experience in advertising, marketing, or at an ad agency, working as an art director.
• A strong portfolio that demonstrates storytelling across multiple platforms.
• Background in branding design, with interest in visual storytelling and data visualization.
• High proficiency in design tools such as Figma and Adobe Creative Suite, with eagerness to learn new technologies.
• Basic to intermediate knowledge of UI/UX design principles.
• Basic knowledge of HTML and CSS.
• Basic motion graphics skills.
• Ability to clearly and effectively communicate ideas with marketers, executives, product managers, designers, and developers.
• Skilled in leading discussions, presentations, and design-thinking exercises.
• Experience mentoring and guiding less experienced designers.
• Strong client-facing and internal communication skills.
• Ability to collaborate across multiple time zones and in a fully virtual workplace.
• Strong organizational abilities with proven self-management in remote environments.
• Able to prioritize, manage multiple projects, problem-solve, and adapt when necessary.
• Effective in both written and verbal communication for online channels and meetings.

Demonstrates the following qualities and skills:

• Leadership and the ability to inspire others.
• A collaborative spirit and focus on community.
• Intellectual curiosity, creativity, and analytical strength.
• Openness to feedback and willingness to apply it to improve performance and processes.
• Commitment to professional and personal growth, with a love for learning new skills.
• Flexibility to align working hours with North America's Eastern time zones.

Full-time, salaried role with competitive pay are eligible for:

• Health, dental, and vision insurance
• Up to 18 days of paid time off and 9 paid holidays (if based in USA; subject to change depending on the country) 
• Paid sick leave (Varies per employee location)
• Skill and career growth training
• Remote work stipend for remote work equipment and/or co-working memberships
• 401(k) plan participation (after completing a minimum of 12 months of employment) 
• Annual in-person company retreat (past locations include Montréal, Málaga, Lisbon, and Playa del Carmen)