Measure what matters.
Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along.
Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world.
Folia (‘foglia’ is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...)
We are:
Female-founded and led by parents and family caregivers
Stubbornly focused on making healthcare make sense
9 years in business
Backed by top venture funds with a strong financial runway
Made possible by our fast-growing user community with thousands of users in rare conditions
Folia Health is searching for a Senior Director of Sales to serve as a player-coach during a critical growth phase, with an explicit expectation that this role can evolve into VP of Sales as revenue scale and team maturity are achieved.
This leader will:
Carry a reasonable individual sales quota
Build, coach, and hold accountable a growing sales team
Establish the processes and operating rigor required to scale revenue and to support the impact goals of the organization
The right candidate is excited to earn increased scope and title through execution, team development, and predictable revenue growth.
What you’ll do:
Revenue Leadership & Execution
- Own and achieve a defined individual sales quota while driving overall team revenue outcomes
- Execute and refine a scalable go-to-market strategy that supports predictable pipeline generation and conversion
- Establish strong forecasting discipline, pipeline hygiene, and deal inspection rigor
Team Building & Coaching
- Hire, onboard, and develop a high-performing sales team, starting as a hands-on coach and evolving toward layered leadership
- Create a culture of accountability, transparency, and continuous improvement
- Set clear performance expectations, development plans, and success metrics for each seller
Sales Process & Infrastructure
- Work alongside our Head of Business Strategy & Operations, Will, to design and refine core sales processes including qualification, deal management, forecasting, and CRM usage
- Partner closely with Marketing, Customer Success, Product, and Operations to ensure alignment across the revenue lifecycle
- Contribute to compensation design, quota setting, and territory planning as the team scales
Strategic Partnership
- Serve as a senior thought partner to executive leadership on revenue strategy, pricing, packaging, and market expansion.
- Use field insights and data to inform product roadmap and positioning.
You are:
- Looking for a fast-paced opportunity with room to run
- An established professional with significant startup experience, ideally in a post Series A or Series B stage company
- Not satisfied with the status quo for people living with complex chronic conditions
Compensation
The base salary range is $200K-$210K, with significant equity, commission, and variable bonus options available. If you're not based in the general Boston area and are willing to relocate (although not required), we will compensate you for reasonable expenses. The starting salary will be determined commensurate with experience. The full compensation package includes stock option grants and additional benefits, including Health, Dental, Vision, and 401k plan.
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