Senior Director, Sales Programs

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

We are transforming our go-to-market engine to drive more predictable, efficient, and scalable revenue growth across inbound, outbound, and partner channels.

The Senior Director, Sales Programs will lead the strategy, creation and execution of high-impact sales programs that improve pipeline generation, conversion, and seller productivity. This role is critical to aligning Marketing, Sales, Customer Success, and Revenue Operations to deliver a cohesive, data-driven GTM motion.

This leader will also play a key role in modernizing how we operate—embedding AI-driven insights, improving funnel efficiency, and ensuring our sales model scales with the business.

• Own the design, creation and execution of scalable sales programs across inbound, and outbound channels (as primary), and affiliate/partner channels (as secondary)
• Translate company growth priorities into structured, measurable programs that drive revenue outcomes
• Identify breakdowns in the funnel (lead quality, routing, segmentation, conversion) and implement solutions
• Align programs with quota design, territory strategy, and capacity planning

• Define and track KPIs across the funnel (volume, conversion, velocity, efficiency, attainment)
• Partner with Marketing, RevOps and Finance to ensure alignment between pipeline generation and quotas, and provide input on coverage gaps and hiring needs
• Drive continuous improvement through data analysis, testing, and iteration

• Partner closely with Marketing (demand gen, growth), Product Marketing, and Partnerships to align on pipeline strategy
• Work with RevOps to improve CRM workflows, lead scoring, routing, and reporting accuracy
• Establish strong feedback loops between Marketing, Sales, Product, and Customer Success

• Standardize sales playbooks across inbound, outbound, and, optionally, partner motions
• Partner with Enablement to improve onboarding, ramp time, and ongoing performance
• Reduce friction in tools and processes to improve seller efficiency

• Introduce AI-driven insights into lead prioritization, forecasting, and opportunity management
• Partner with analytics teams to surface predictive signals (conversion likelihood, deal risk, churn indicators)
• Evaluate and implement tools that enhance sales effectiveness and operational efficiency

• Lead program adoption during periods of GTM transformation
• Ensure clear communication and alignment during organizational shifts
• Assess team structure and capabilities to support evolving business needs

• 10–15+ years in Product Marketing, Sales Enablement, GTM Strategy or Sales Operations
• Deep understanding of ICPs, customer segments, buying center and personas and tailing messaging and offerings to engage effectively 
• Experience in SaaS, hosting, digital services, or affiliate-driven ecosystems strongly preferred
• Proven track record of improving pipeline conversion, revenue predictability, and sales productivity
• Deep understanding of multi-channel GTM models (inbound, outbound, partnerships/affiliates)
• Strong analytical and data-driven mindset
• Experience working with executive stakeholders and influencing cross-functional decisions
• Exposure to AI/advanced analytics in sales preferred

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

The target compensation range for this position is $160,000 to $190,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. 

#LI-SM1 #LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.