Senior Director of Retail.com

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
ABOUT THE JOB
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add strong resources to accelerate our business digitally.
OVERVIEW
The Senior Director, Retail.com (R.com) will lead the charge in transforming how our brands show up and sell across the digital shelves of our top retail partners. As Sr. Director of Retail eCommerce Center of Excellence (COE), this leader will champion best-in-class principles that elevate our presence across the full "brick and click" landscape - from Walmart and Costco to Department, Prestige Beauty, and Home Center retailers within North America.
This role will be at the forefront of driving category growth through content excellence, conversion optimization, and retail media acceleration. The Sr. Director will collaborate with Brand Marketing, Sales, and Performance teams to craft strategies that enhance product discoverability, strengthen conversion, and deliver a seamless consumer experience.
With a strong grasp of the omnichannel shopper behavior, this leader will build scalable playbooks that unify how we activate, measure, and grow across retail.com - and build the foundation to accelerate over $1B in POS$ annually within North America.
KEY RESPONSIBILITIES

1. Retail eCommerce Leadership

• Define and drive the vision for the Retail.com COE, establishing a unified omnichannel strategy across all "brick and click" retailers.

• Build a high-performing team and framework that champions excellence in digital execution, category conversion, and retailer collaboration.

• Serve as the enterprise voice for Retail eCommerce, shaping how the organization engages, measures, and wins across retail digital ecosystems.

1. Content Optimization & Digital Shelf Excellence

• Oversee the creation and optimization of product content, imagery, and enhanced brand experiences across retailer platforms.

• Partner with Brand and Digital teams to ensure alignment between brand storytelling and retailer-specific requirements.

• Implement tools and analytics to measure and improve digital shelf health, discoverability, and conversion.

1. Retail Media & Performance Marketing

• Optimize our investments and strategic partnerships with Retail Media Networks (e.g., Walmart Connect, Roundel, CitrusAd, UB Network, etc.).

• Collaborate with integrated marketing and brand as well as our external teams to plan, execute, and optimize paid media campaigns that influence conversion.

• Implement cutting-edge tools and analytics to track, benchmark, and continuously improve digital shelf performance across retailers

1. Optimize the Consumer Experience Across the Path to Purchase

• Champion a seamless shopper journey from awareness to conversion consistently across retailer platforms.

• Partner with brand and digital teams to enhance CX/UX elements including search performance, navigation, and conversion flow and drive consistency in how our brand shows up with strategic retailers.

• Foster a culture of experimentation and test-and-learn agility to continually improve engagement and sell-through.

1. Strengthen Joint Business Planning and Retail Partnerships

• Drive conversion principles in the development of best-in-class Joint Business Plans (JBPs) with retail partners.

• Enhance our monthly and quarterly JBP reviews to be relentless on conversion metrics, challenge new ways to improve the consumer experience on all platforms, and establish large milestones to continue overdriving digital penetration.

• Serve as a strategic thought partner to key retailers, leveraging insights and innovation to unlock new growth levers across R.com.

1. Drive Organizational Readiness and Best Practices

• Codify best practices, playbooks, and standards that scale eCommerce excellence across categories and functions.

• Train and influence cross-functional teams to think and operate with a digital-first, omnichannel mindset.

• Stay ahead of emerging retail, technology, and shopper trends to future-proof the organization's retail.com strategies.

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

• 10+ years of experience in trade marketing, eCommerce, digital marketing, or retail media - with demonstrated success leading COEs or enterprise retail.com teams.

• Proven experience managing omnichannel retail partnerships (e.g., Walmart, Target, Amazon, Ulta, Costco, Home Depot, Sephora, etc.).

• Strong understanding of content management, digital shelf analytics, and retail media performance levers.

• Excellent cross-functional leadership, communication, and stakeholder management skills.

• Analytical, insights-driven mindset with the ability to translate data into strategic action.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$196,200-$260,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]