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Quickbase

Senior Director, Growth Marketing

Sorry, this job was removed at 04:21 p.m. (EST) on Thursday, Jun 26, 2025
Hybrid
Boston, MA
Hybrid
Boston, MA

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Snr. Director, Growth Marketing 
 
Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.


Key Responsibilities

Strategic Leadership & Planning

  •  Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets
  • Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development
  • Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments
  • Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation

Campaign Strategy & Execution

  • Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels
  • Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys
  • Align marketing programs with sales motions and revenue operations for seamless execution and measurement
  • Manage budget planning and resource allocation across campaign initiatives

Team & Program Management

  • Hire, manage, and scale a team of segment-focused growth marketers
  • Develop standardized processes and frameworks for campaign planning, execution, and optimization
  • Oversee agency and vendor relationships to support scalable program delivery
  • Drive operational excellence and ensure team accountability for performance

    Performance Optimization & Analytics
  • Establish KPIs and performance benchmarks to measure campaign and channel effectiveness
  • Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting
  • Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI
  • Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning



Required Qualifications

  • 10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management
  • Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences. 
  • Proven ability to lead geographically dispersed teams and manage complex projects simultaneously
  • Outstanding communication and presentation skills with the ability to influence at all organizational levels
  • Demonstrated experience in integrated campaign execution
  • Strong analytical skills with experience in marketing metrics analysis
  • Exceptional organizational abilities with attention to detail and commitment to meeting deadlines
  • Experience working within a matrix organization and managing cross-functional initiatives
 
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