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Snr. Director, Growth Marketing
Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.
Key Responsibilities
Strategic Leadership & Planning
- Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets
- Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development
- Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments
- Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation
Campaign Strategy & Execution
- Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels
- Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys
- Align marketing programs with sales motions and revenue operations for seamless execution and measurement
- Manage budget planning and resource allocation across campaign initiatives
Team & Program Management
- Hire, manage, and scale a team of segment-focused growth marketers
- Develop standardized processes and frameworks for campaign planning, execution, and optimization
- Oversee agency and vendor relationships to support scalable program delivery
- Drive operational excellence and ensure team accountability for performance
Performance Optimization & Analytics - Establish KPIs and performance benchmarks to measure campaign and channel effectiveness
- Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting
- Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI
- Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning
Required Qualifications
- 10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management
- Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences.
- Proven ability to lead geographically dispersed teams and manage complex projects simultaneously
- Outstanding communication and presentation skills with the ability to influence at all organizational levels
- Demonstrated experience in integrated campaign execution
- Strong analytical skills with experience in marketing metrics analysis
- Exceptional organizational abilities with attention to detail and commitment to meeting deadlines
- Experience working within a matrix organization and managing cross-functional initiatives
Quickbase Boston, Massachusetts, USA Office
Great downtown location - easily accessible by car or MBTA busses and T!
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
