Build Your Career at Canto – Where Innovation Meets Impact
At Canto, we’re not just transforming digital asset management—we’re creating a workplace where talented individuals can thrive. As a leader in DAM, we empower businesses to organize, manage, and distribute their digital assets seamlessly. With 4,000+ customers worldwide, our success is driven by passionate people who bring creativity, collaboration, and innovation to everything they do.
Joining Canto means becoming part of a dynamic team where your contributions truly matter.
We foster a culture of continuous learning, open communication, and hands-on impact. Here, you'll have the opportunity to take on exciting challenges, develop your skills, and grow alongside a company that’s making waves in the industry. We believe in supporting our team members, valuing fresh ideas, and celebrating every success together.
If you're looking for a career where you can make a difference, expand your expertise, and be part of a global community, Canto is the place for you. We’re growing fast and looking for driven individuals who are ready to shape the future with us. Come build something great at Canto!
Role: Senior Digital Marketing Associate
Location: US - Remote (see eligible states below)
Job Overview:
As a Senior Digital Marketing Associate, you will be responsible for driving the development, execution, and optimization of digital marketing strategies across key channels, including paid search (PPC), paid social pay per lead referral sites. You will leverage data-driven insights to manage and enhance campaigns across these platforms, ensuring they deliver key business objectives such as lead generation, customer acquisition, and brand awareness. In addition to paid media, you will collaborate with cross-functional teams to ensure seamless integration with SEO, content, and email strategies, while continuously optimizing performance for the best possible ROI.
What You’ll Be Doing:
- Manage and optimize digital advertising campaigns across platforms.
- Regularly evaluate campaign performance, highlighting successes, challenges, and outcome-driven recommendations
- Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact.
- Utilize analytics tools (Google Analytics, SEMrush, etc.), and present data and trends to stakeholders and leadership
- Work closely with HubSpot and Salesforce to integrate digital marketing campaigns with CRM systems, ensuring that leads are properly captured, nurtured, and passed along to sales teams.
- Collaborate with sales and creative teams to align digital marketing strategies with broader company goals and ensure cohesive execution across all departments.
Qualifications & Experience needed to be successful in this role:
- 2+ years of experience in digital marketing, with a strong focus on SEM, SEO, email marketing, and social media.
- Bachelor's degree in marketing, Business, Communications, or a related field is preferred.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Ads, SEMrush, HubSpot, etc.).
- Experience working with CRM systems required, preferrably with Hubspot and Salesforce
- Developed analytical skills with the ability to interpret data and adjust tactics accordingly.
- Strong communication and project management skills.
- Must have previous experience with A/B testing.
- Business Intelligence experience (Domo, Power BI, etc.) preferred.
- Google Analytics certification is a big plus but not required.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative problem-solving skills and a passion for digital marketing trends.
This position is eligible for hire in the following states: AZ, CA, CO, CT, FL, GA, IA, ID, IL, MA, MD, ME, MI, MN, MS, NC, NY, OR, PA, SC, TX, UT, WA & WI. Candidates must reside in or be willing to relocate to one of these states at the time of employment. Please note that this list may be subject to change and updates based on the company's operational requirements and staffing needs. Applicants are encouraged to check the eligibility criteria carefully before applying
Why Canto is the Place to Be!
Ignite Your Potential – Join a fast-growing company where innovation and agility fuel success.
Make an Impact – Your ideas and efforts directly shape our future—every contribution matters.
Learn, Grow, Thrive – Gain real-world experience and develop new skills as we scale.
Stronger Together – Be part of a close-knit, supportive team that values collaboration and camaraderie.
Your Voice Matters – We foster open communication and transparency so every idea is heard.
Turn Challenges into Triumphs – Solve meaningful problems with creativity and confidence.
Balance that Works for You – We believe success comes from a healthy work-life harmony.
Endless Growth Potential – As we rise, so do you. Step into new opportunities and grow with us.
A Global Perspective – Work alongside diverse, talented colleagues and broaden your horizons.
Come be part of something exciting—your future starts here!
Canto is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
