Senior Corporate Communications Manager

Tricentis is looking for a Senior Corporate Communications Manager to support the design and execution of Tricentis’ global and US corporate communications strategy to grow the visibility of the brand at this pivotal point in the company’s journey. 

The Senior Corporate Communications Manager is tasked with raising awareness levels and conversations about Tricentis and its AI-augmented software quality engineering platform, reporting to the Senior Director, Corporate Marketing. You will be responsible for managing and executing communication tactics at both the global and regional level that align with Tricentis’ global Corporate Communications strategy as well as supporting the Customer Advocacy Program, designed to encourage more customers to engage in marketing activities across PR, social, field marketing and content marketing. 

You will be working in a fast-paced environment where brand recognition and positive press coverage is critical to achieving the overall goals of the company.

Responsibilities:

• Oversee the execution of the global corporate communications strategy in all priority markets, with a particularly strong focus on the U.S. private and public sectors

• Manage the day-to-day relationship with agency partners to drive exceptional program results (coverage, message pull-through and penetration, increasing share of voice against competitors and other key metrics)​ as well as ensure strong budget utilization

• Translate strategy and company messaging into breakthrough storylines, narratives and campaigns that resonate with our target audiences (CIO, CTO and beyond)

• Develop and support the execution of holistic announcement strategies for key program priorities, such as product and partnership launches, thought leadership campaigns, awards, and speaking opportunities

• Support in management of executive comms strategy and execution for key business leaders including the CEO, Chief Product Officer, Chief Digital and Technology Officer​, and VP of AI

• Produce and review content materials, including articles, press releases, award and speaking submissions and more, ensuring consistent messaging and tone-of-voice​​

• Successfully validate and fulfill media opportunities/inquiries, as well as prepare executives for media interactions and interviews ​​

• Support in tracking and measuring PR program results globally and provide recommendations for improvement​​

• Coordinate with the product and marketing organizations to set goals and objectives that support the overall company’s priorities

• Monitor company, industry and competitive news and develop creative ways to insert Tricentis into conversations through compelling thought leadership and competitive positioning

• Track, analyze and share comprehensive measurements and KPIs that deliver on both short-term and long-term objectives

• Build effective stakeholder relationships to define and align goals, objectives and execution while ensuring strong collaboration and communication

• Maintain and help facilitate Customer Advocacy Program

Qualifications:

• Bachelor’s degree – preferably in public relations, journalism or related field

• 8+ years’ experience in public relations or corporate communications, either in-house or agency, technology experience a must

• Excellent stakeholder management experience, including C-suite executives

• Ability to work in a fast-paced, cross-functional team setting across time zones as required

• Experience working with companies in pre-IPO or hypergrowth stages, with a strong understanding of the communications demands during rapid scale and market readiness is preferred

• Knowledge of and ability to leverage AI-powered tools to support comms and marketing highly desired

• Strong writing, communications and interpersonal skills

• Proven experience planning and executing successful communications and PR campaigns and programs, pitching and working with a broad range of media outlets, including trade, business press and online communities

• Experience in customer advocacy is a plus​

• Ability to build and execute on earned speaking and awards opportunities

• Self-motivated with strong attention to detail and ability to handle multiple projects at one time

• An eye for perfection, with the inclination to ensure that all written materials and efforts reflect excellence and adhere to brand and style guidelines

• A “can do” attitude and enthusiasm to do what is asked to help the team achieve success – no task too large or small!

• Finally, we are looking for someone who can be strategic while also taking a very hands-on approach to get things done