Senior Copy and Content Lead

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies – all online.

Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers – one that empowers their entrepreneurial spirits.

More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Brand Voice Ownership:

• Define and Own Brand Tone of Voice (TOV): Own brand voice, developing, maintaining, and distributing comprehensive TOV guidelines across the entire organization.
• Channel Adaptation: Lead the adaptation of the core TOV and content for specific channel needs (e.g., differentiating the conversational style for social media versus the authoritative tone for the website).
• Strategic Narrative & Messaging:
• Master Storyteller: Help translate the brand's core values, reasons-to-believe (RTBs), and consumer insights into compelling, integrated brand narratives and stories.
• Build Credibility for our Insurance Expertise: Build out a content ecosystem that brings to life Simply Business’ deep expertise in the small business insurance space, including in-depth content about our products, trades, etc.
• Product Marketing & GTM Alignment: Partner with the Manager, Product Marketing & GTM to ensure all core claims and product messaging are integrated into the overall narrative and marketing executions
• Cross-Functional Partnership: Partner with channel owners across organic & paid channels to develop narratives and brand stories that bring to life the brand in relevant & tailored ways

Creative & Team Leadership:

• Creative Partnership: Collaborate deeply with the Sr. Manager, Creative and design team to ensure copy and visual creative are perfectly integrated, compelling, and aligned with campaign goals.
• Team Management & Mentorship: Manage and mentor a pool of in-house and freelance copywriters, providing editorial direction to maximize output quality and consistency.

Content Creation & Oversight:

• SEO & AEO Content Optimization: Partner closely with SEO/AEO manager and agency to ensure that all content, including copy and formats, are fully optimized for SEO & AEO discoverability
• High-Priority Content Creation: Execute high-impact copywriting tasks for flagship content, major brand campaigns, and other high priority content
• Content Supervision and Quality Control: Develop updated editorial guidelines and provide editorial oversight and final sign-off on messaging and copy quality across all marketing assets, ensuring strict adherence to brand standards.
• Required Skills and Qualifications:
• Copy Leadership: Proven experience in a senior or lead copywriting and copyediting role, with a portfolio showcasing exceptional brand storytelling and diverse content formats.
• Editorial Expertise: Demonstrated ability to define, implement, and govern a complex brand voice and style guide for a rapidly scaling organization.
• Deep Understanding of SEO & AEO Optimization: Experience in driving impactful and measurable SEO & AEO optimization through content - both copy and format
• Finance and Insurance Experience: Solid understanding of the commercial / business insurance industry, including key products, regulations, etc.
• Mentorship and Management: Experience managing, mentoring, or providing deep editorial oversight to both in-house staff and external freelance copywriters.
• Creative Collaboration: Strong history of successful collaboration with art directors, designers, and creative leads to build integrated visual and verbal assets.
• Strategic Thinking: Ability to synthesize complex business and product information (especially in FinTech/Insurance) into clear, emotionally resonant, and persuasive consumer copy.
• Attention to Detail: Impeccable grammar, spelling, and meticulous attention to detail required to maintain high editorial standards.

• A strong portfolio of successful copywriting work across various mediums is essential.
• Exceptional writing and editing skills with a strong command of grammar, punctuation, and syntax.
• The ability to understand business goals and audience needs, and translate them into effective copy.
• Excellent verbal and presentation skills to articulate ideas and influence stakeholders.
• High attention to detail, strong time management, and the ability to work both independently and as part of a team.

• A bachelor's degree in English, Journalism, Communications, Marketing, or a related field is typically required.
• Proven experience (5+ years) as a copywriter, preferably in a marketing, advertising agency, or in-house marketing department.

$93,760 - $140,640 a year the annual base salary range provided for this position represents a broad range of salaries for this role across the country. The identified range is what Simply Business reasonably and in good faith expects to pay for this position. The actual salary offered within this range for this position will be determined by a number of factors, including the geographic location of the successful candidate; the skills, education, training, credentials and experience of the successful candidate relative to the requirements of the role; the market data for this position in the specific work location; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees may also be eligible for performance-based cash incentive awards.

Here are some of the great benefits and perks that come from being a Simply Business employee:

• Group plan for medical, dental, vision, and prescription drug coverage.

• Short term disability, long term disability, and life insurance coverage.

• Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.

• Commuter benefits to help cut down on parking and public transit costs.

• 25 days of vacation time plus 10 sick days and 10 company holidays.

• A genuine investment in your learning and development-Regular team outings and volunteer opportunities. 

• An awesome office space.

• A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.

Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture.