Senior Associate, Senior Graphic Designer

Location Designation: Hybrid - 3 days per week
Role Overview:
We are seeking a Senior Graphic Designer with a refined aesthetic and strong creative process-someone eager to be hands-on and bring ideas to life. This role focuses on advancing New York Life's new visual identity by elevating design quality, strengthening brand cohesion across all touchpoints, evolving brand assets, and aligning aesthetics with strategic business goals.
Reporting to the Creative Design Director, you'll design cohesive marketing and integrated materials from concept through execution, collaborating with marketing partners, business leaders, and compliance teams to deliver compelling, brand-aligned design across digital, print, social, and internal channels.
What great looks like in this role:

• A detail-driven designer with experience and a passion for quality, yet responsive to evolving needs and business priorities.
• A creative thinker who maintains brand integrity while understanding and applying innovative techniques.
• Able to work proactively, both independently and as part of a team.

What You'll Do:

1. Concept & Execution

• Design and production of high-quality creative concepts and finished materials for integrated campaigns across digital, print, social media, presentations, reports, infographics, and field communications.
• Support the execution of firmwide marketing touchpoints that support business priorities.
• Build upon brand guidelines to design and produce consistent, brand-aligned materials across all touchpoints.
• Be a brand ambassador and offer fresh and creative ideas to communicate content effectively.

1. Brand Stewardship

• Contribute to the ongoing development of brand guidelines, templates, and scalable design systems.
• Contribute to the evolution of New York Life's brand identity, applying consistent application across all touchpoints.
• Guide internal clients and teams on the application of brand guidelines-contributing to their evolution and crafting templates, system elements, and other visual assets.

1. Cross-Functional Collaboration

• Effective communicator and collaborator, able to articulate design decisions and work effectively with cross-functional teams.
• Take direction from senior staff while contributing new ideas and a fresh perspective to enhance team creativity and innovation.

1. Project & Workflow Management

• Manage multiple projects in a deadline-driven environment with strong attention to detail.
• Maintain organized workflows, ensuring timely delivery of assets and consistent quality.
• Contribute to process improvements and best practices that enhance creative efficiency.

What You'll Bring:
Portfolio Request
** You must include a portfolio as a document or link with your resume when applying. Please DO NOT use file sharing software such as Drop Box or Google Docs as we cannot access them. **
Skills & Competencies

• Strong conceptual and strategic thinking.
• Attention to detail and design craftsmanship.
• Experience in creating concepts, designs, and specifications for platforms including print, web, email, social, and branded environments.
• Collaborative mindset with confidence to help facilitate creative direction when needed.
• Adaptability and comfort with iterative feedback.

Education & Background

• Bachelor's degree in Graphic Design, Visual Communications, or related field; and/or equivalent experience.
• 5+ years of professional design experience-preferably within financial services, insurance, a professional services organization, or other corporate environments.
• Strong proficiency in design tools including Adobe Creative Cloud (InDesign, Illustrator, Photoshop), and Figma.
• Proficiency Microsoft Office Suite (Word and PowerPoint).
• Motion graphic, animation or video editing expertise a plus.
• Experience with basic web design and an understanding of core UI/UX principles (layout, usability, and user-centered design) is a plus.
• Working knowledge of Ceros.
• Deeply passionate about design trends and continuously learning and experimenting with new techniques and tools.

Why Join Us

• Help shape the creative direction for one of the most trusted names in financial protection.
• Work in a hybrid environment that supports balance and flexibility.
• Join a mission-driven culture focused on helping families build financial security.

#LI-SV1
#LI-HYBRID
Pay Transparency
Salary Range: $97,500 - $125,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 92983