Senior Associate, Customer Lifecycle Marketing Strategy

Job Description:

We welcome remote candidates based in the continental United States

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As Senior Associate, Customer Lifecycle Marketing Strategy, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.

You will plan strategy, with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you'll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).

To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the always evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help group client relationships. 

You Will:

• Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
• Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
• Show an understanding of differences in marketing to customers in different industries and environments.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
• Write campaign briefs to hand off to creative and execution teams.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
• Identify main data points and measurements to show the impact of our approach and strategy on our client's business.

You Have:

• Bachelor's Degree required
• 4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
• Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)
• Experience with client-facing communication (writing and presentations) 
• Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
• Prior experience incorporating internal and external feedback on an iterative basis.
• Experience using business knowledge to identify new business and marketing opportunities.
• Salesforce Marketing Cloud or Braze experience (advantageous)
• Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• 20-40% travel

The annual salary range for this position is $68,000-$85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office

#LI-LE1 #LI-REMOTE #LI-MERKLE

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