Senior Marketing Analyst, Digital Forecasting

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
The Senior Marketing Analyst, Digital Forecasting will be responsible for analyzing digital marketing and commerce data to forecast demand and sales performance across SharkNinja's digital acquisition channels. The Senior Marketing Analyst, Digital Forecasting focuses on leveraging historical data, marketing inputs, and external factors to provide accurate and actionable forecasts that support marketing and inventory decisions. The Senior Marketing Analyst, Digital Forecasting will report into the Vice President, Digital Performance Marketing & Loyalty.
Key Responsibilities:

• Develop lower funnel marketing and media forecasts for digital products and campaigns, collaborating with upper and mid-funnel marketing and e-commerce teams
• Analyze historical sales, seasonal trends, traffic, conversion, and marketing data to generate data-driven demand forecasts
• Identify and investigate gaps in plans, emerging channel trends, and new growth opportunities within the dotcom business
• Provide insights to help optimize digital marketing campaigns, budget allocation, product launches, and inventory planning
• Monitor forecast accuracy and adjust models as necessary to improve performance
• Present forecast output to marketing and e-commerce stakeholders and identify gaps/opportunities to deliver revenue impact
• Partner with marketing and commercial teams to evaluate business performance by understanding the impact of media and web performance on forecast attainment or misses

Qualifications:

• 5+ years of experience in demand forecasting, marketing analytics, or a related field
• Strong proficiency in data analysis tools such as Excel, SQL, PowerBI, Tableau, Looker and forecasting software
• Experience in digital marketing or e-commerce forecasting required
• Experience developing predictive and statistical models for use in business forecasting

The Senior Analyst, Digital Demand Forecasting position is a hybrid position (3-4 days per week in office) based in Needham, MA.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]