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Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Segment Marketing Associate - epocrates
We are looking for a Segment Marketing Associate to join the Marketing team within our epocrates division. In this role, the Segment Marketing Associate will assist in the development and scaling of our B2C marketing programs across various channels, optimizing campaigns for maximum ROI. This individual will work to utilize their expertise in executing multi-channel campaigns and utilizing marketing data will be key to achieving positive outcomes. The ideal candidate is a self-starter who thrives in a remote-first environment and has a background in B2C software marketing. If you're energized by driving growth, shaping exceptional user experiences, and want to grow your marketing skillset, we want to talk to you!
The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.
Job Responsibilities
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Plan, execute, and report strategies to drive user acquisition, repeat usage, and customer retention through various channels including paid advertising, conference initiatives, webinars, influencer marketing, email and other partnerships.
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Develop creative briefs for new campaigns, ensuring alignment with marketing objectives.
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Collaborate with creative teams to develop effective copy and creative assets.
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Utilize reliable data and feedback to continuously improve campaign performance by testing different campaign elements, including audience targeting, creative, channel selection, and messaging.
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Partner with Marketing Analytics to provide channel level data and detailed metrics on manual and automated campaign performance.
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Build cross-functional partnerships and partner with Marketing Ops, Creative, Content, and Product/Engineering on key initiatives to meet growth, engagement, and retention targets.
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Support audience research initiatives and analyze results to find actionable opportunities to improve campaign relevance.
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Continuously absorb new marketing methods to remain at the forefront of the rapidly evolving digital marketing landscape.
Typical Qualifications
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Bachelor’s degree, preferably in Marketing, Business, or related field.
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2+ years of experience in B2C marketing beyond any internship experience.
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Experienced in executing complex marketing programs that deliver measurable performance revenue goals (healthcare and/or mobile experience a plus!).
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Proven experience working autonomously and delivering hands-on results, with remote-first experience highly desirable.
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Previous experience working in a B2C software marketing team.
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Familiarity with running A/B tests, designing experiments, and analyzing campaign results.
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Strong project management, organizational, and communication skills.
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Exceptional attention to detail and a strong sense of ownership and follow through.
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Marketing expertise with specific experience in digital marketing, affiliate marketing, and/or marketing automation tools, ideally within healthcare and/or the mobile app space.
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A strategic thinker with a willingness to share ideas, ask questions, and push for consumer needs and expectations.
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Demonstrates a growth mindset where curiosity leads to new skills and fresh perspectives.
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Excellent people skills to interact with colleagues, cross-functional teams, and third parties (e.g. vendors).
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [email protected] for assistance.
https://www.athenahealth.com/careers/equal-opportunity
athenahealth Boston, Massachusetts, USA Office
80 Guest Street, Boston, MA, United States, 02135
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