SDR / Account Manager

About demandDrive:
demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.
Position Overview - Sales Development Representative / Account Manager (SDR/Account Manager):
As an SDR Manager within demandDrive's Enterprise Sales Service division, you will be responsible for building, managing, and executing successful sales development programs for a diverse portfolio of clients, ranging from start-ups to Fortune 500 companies. Your primary focus will be leading a team of Sales Development Representatives (SDRs) to achieve and exceed client goals. As an Account Manager, you will be the primary point of contact for our clients, responsible for nurturing relationships, driving client satisfaction, and ensuring the successful delivery of digital projects. You will help identify growth opportunities, upsell services, and align client goals with agency offerings.
Job Duties & Responsibilities:
Client Relationship Management:

• Serve as the primary liaison between clients and demandDrive, managing expectations and ensuring alignment.
• Collaborate with the VP of Client Success on program strategy and implementation, ensuring alignment with client objectives and organizational priorities.
• Maintain consistent internal communication on program progress and identify areas where additional support or resources are needed to ensure success.
• Regularly communicate with clients to provide updates, gather feedback, and ensure alignment with project objectives. 
• Proactively address client concerns and develop strategies to drive their success.

Team Leadership and Development:

• Provide consistent coaching and mentorship to SDRs, utilizing internal sales coaching teams and AI role-playing tools to enhance performance.

• Foster a collaborative and accountable team culture that emphasizes continuous improvement and excellence.

Sales Enablement and Resource Development:

• Build and maintain high-quality prospect lists for Sales Development Teams by leveraging tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Develop and refine talk tracks, email templates, and SDR playbooks designed to maximize engagement and achieve high response rates.
• Collaborate with internal teams to ensure resources align with client objectives and industry best practices.

Project Oversight:

• Coordinate with internal teams (creative, development, marketing, sales) to ensure timely delivery of projects within scope and budget. 
• Monitor project performance and provide insights and recommendations to optimize results. 
• Manage timelines, budgets, and resource allocation effectively. 

Account Growth and Sales:

• Leverage your sales expertise to identify upsell and cross-sell opportunities within existing accounts. 
• Collaborate with clients to understand their needs and recommend agency solutions that align with their goals. 
• Work with the sales and business development teams to onboard new clients and ensure a smooth transition. 

Performance Monitoring and Reporting:

• Design and implement reports and dashboards within various CRM platforms, primarily Salesforce (SFDC) and HubSpot, with the flexibility to adapt to others like Zoho, Microsoft Dynamics, etc. 
• Oversee CRM buildouts, including reporting and dashboard creation, to ensure seamless integration with client processes and transparency into our team’s activity and outcomes.
• Generate weekly and quarterly reports for clients, demonstrating proficiency in Word and Excel for professional formatting and presentation.
• Prepare and present performance metrics, ROI analyses, and project updates to clients.
• Use data to showcase the value of agency services and secure ongoing client investment. 

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred but not required).
• Proven experience in sales development management, account management, or a similar role, particularly within the technology sector in a digital agency or related field.
• Demonstrated ability to lead and coach SDR teams to achieve high performance.
• Demonstrated ability to build and maintain strong client relationships. 
• Strong understanding of digital marketing, web development, and creative services. 
• Strong proficiency in CRM platforms, especially SFDC and HubSpot, with a conceptual understanding of building reporting and dashboards in others (ex. Zoho, Microsoft Dynamics, etc.).
• Familiarity with building high-quality prospect lists for Sales Development Teams using tools like ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
• Proven experience in developing highly effective talk tracks, email templates, and SDR playbooks designed to deliver high response rates and drive results.
• Exceptional communication, negotiation, and presentation skills. 
• Strategic thinker with strong organizational and detail-oriented skills.
• Proficiency in Microsoft Word and Excel for reporting purposes.
• Ability to take accountability for client accounts, demonstrating ownership of both successes and areas for improvement.
• Experience in digital marketing campaigns.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits Include:

• Hybrid work model.
• Annual salary + bonus ($70,000-$80,000 salary range + 20% potential added annual bonus).
• Internal growth opportunities.
• Health coverage+ other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching.
• Paid time-off and 14 paid holidays.
• Great work-life balance & positive team culture.
• Team happy hours.
• Business casual dress code.
• Company laptop, full tech stack, and other resources provided by demandDrive.