The Sales Development Representative researches and qualifies prospects, conducts cold outreach, builds borrower and referral relationships, supports local marketing and networking efforts, and maintains lead and pipeline records in Salesforce and HubSpot. The role partners with an experienced lender, attends client meetings, generates opportunities, reports on conversion activity, and develops knowledge of real estate investing, lending, credit, and underwriting as a pathway toward becoming a lender.
Who We Are
Renovo Financial is a dynamic and fast-growing private lender and mortgage servicer based in Chicago, dedicated to partnering with real estate investors who acquire and renovate single and multi-family residential properties. We take pride in delivering exceptional support to our clients, guiding them seamlessly from loan application to pay off with a commitment to unparalleled service. Our focus on reliability and a “win-win” approach has earned us an industry-leading repeat and referral rate, reflecting the strong relationships we build with our clients.
Position Summary
The Sales Development Representative (SDR) plays a critical role in driving growth for Renovo by working directly alongside a dedicated, in-market Lender (SVP, MD, or RMD). This is an apprenticeship-style role designed to provide hands-on training and mentorship, and is intended as the first step toward becoming a Lender at Renovo, for the right candidates. SDRs will be responsible for building new borrower relationships through cold outreach, targeted prospecting, and active participation in local networking and industry events and attending client meetings with their paired Lender. By working closely with their paired Lender, SDRs will learn the fundamentals of lending, pipeline management, relationship building and the “Renovo Way”, while directly contributing to the growth of their market.
Responsibilities
Outbound Prospecting and Market Development
- Work directly with your Lender by researching and qualifying prospects aligned with Renovo’s Ideal Client Profile (ICP) through public data, technology platforms, and referral networks
- Execute on those outbound prospecting strategies via cold calling and cold outreach, to generate new opportunities, targeting potential borrowers that align with Renovo’s ideal client profile
- Collaborate with your Lender and the marketing team to design and execute local outreach strategies, including local events and other methods of spreading the Renovo brand
- Build relationships with key industry stakeholders (real estate agents, title companies, brokers, etc.) to further expand Renovo’s reach
- Collaborate with Marketing to execute account-based prospecting campaigns
Relationship Building and Collaboration
- Leverage the Sandler Sales Method to build rapport with potential clients and understand their business, pain and needs prior to hand-off to Renovo’s Lending team
- Partner closely with your Lender (and any other local Lenders) to support pipeline development and potential client outreach efforts
- Prepare and distribute timely prospect feedback and insights to sales and marketing colleagues
- Act as an ambassador of Renovo’s values and culture in every interaction with potential and existing clients
- Begin building a network of referral partners and industry contacts in your market
Data, Technology and Reporting
- Maintain accurate and complete records in Hubspot and Salesforce to ensure visibility into lead status and pipeline health
- Leverage Hubspot’s suite of tools (tasks, meetings, sequences, SMS, email, etc.) for lead engagement automation and follow up
- Produce regular reports on lead activity, pipeline development, and conversion progress for review with management
Market Intelligence & Continuous Learning
- Stay informed on local market conditions, trends, and competitor activity to support educated conversations with prospects
- Continuously build knowledge of real estate investing and lending to identify prospect pain points and deliver tailored solutions
- Over time, attend occasional client meetings and sit in on client discovery calls with your Lender to learn the nuances of “building a deal” and how to operate as a Lender in your market
- Be an active and engaged “student” of the credit and underwriting process, with an eye towards understanding risk
Be the Culture
- Bring Renovo’s values to life through your actions, choices, and commitment to a shared purpose
What We Look For
- 2 years in sales, sales development, lead generation, in B2B or B2C environments
- Self-starter, resourceful and driven by exceeding expectations
- Experience successfully calling into executive level personas
- Demonstrated track record at maintaining consistent activity, holding meaningful conversations and achieving measurable goals and achieving quantifiable results
- Energetic and tenacious team player with excellent verbal and written communication skills
- Excellent time management skills and highly organized in their day to day
- Experience using Salesforce, Hubspot, LinkedIn, & other technology and data platforms
- Outstanding relationship building skills with a high degree of responsiveness, integrity and sense of urgency
- A passion for real estate investing and real estate lending is preferred
Pay: From $60,000.00 per year plus bonus
At Renovo, we’re building a team that reflects a wide range of backgrounds, perspectives, and skills because we believe diverse voices make us stronger. We’re proud to be an equal opportunity employer and welcome applicants of all identities and experiences.
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