Regional Website Content Management Specialist

Specialist, Regional Website Content Management - Remote
 

The Regional Digital Marketing team at Stanley Black & Decker is seeking a Specialist, Regional Website Content Management to work on ongoing management for our Global Tools and Outdoor brand websites. In this role they will partner with global digital and regional Brand teams to bring digital and creative strategies to life online.

The ideal candidate is an experienced web content administrator with proven ability in a variety of digital marketing activities and technologies. This candidate is self-motivated with strong attention to detail and an eagerness to learn new platforms. They should have experience communicating and collaborating with a variety of audiences across departments, hierarchies, and geographies within our Global Tools and Outdoor organization.

Responsibilities:

• The Specialist, Regional Website Content Management is responsible for ensuring that all content updates across the site(s) account for:
  • Proper implementation of brand standards for website content and assets.
  • Compliance with all applicable accessibility and governance standards.
  • Alignment between global strategies and regional activation plans.
  • Delivery of an optimal user experience across devices.
• As a member of the Regional Digital Marketing team, they will:
  • Work on website migration initiatives with global cross-functional teams including key project elements such as content load with market rollouts
  • Execute special projects associated with website management and associated global digital marketing strategies and objectives.
  • Support the regions activation & execution strategies and goals
  • Ensure alignment to the global brand and website standards and business rules
• As a user of the Content Management System they will:
  • Leverage Drupal, or comparable CMS platforms, on an ongoing basis to manage and perform content updates from their regional stakeholders.
  • Perform content publishing tasks needed to ensure timely deployments.
  • Stay up to date on key global and regional content and asset specifications, and review items delivered for accuracy prior to upload.
  • Edit website content to enhance existing content calendars.

Requirements:

• 4-year college degree
  • Bachelor’s degree in marketing or communications preferred.
• 3-5 years of experience:
  • Managing content for large scale websites via a Content Management System (CMS).
    • Working knowledge of Drupal, or other enterprise content management systems preferred.
  • Managing product data for B2B or B2C audiences.
    • Working knowledge of Product Information Management (PIM) and Digital Asset Management (DAM) platforms are preferred.
    • Working knowledge of ecommerce platforms and best practices preferred.
  • Project managing website creation, migration, or maintenance with internal IT or external vendor resources.
    • Working knowledge of ticketing management platforms preferred.
• Has a demonstrated ability to:
  • Work with limited supervision in the areas of website content management and organization.
  • Manage multiple tasks simultaneously, organize workflow, set priorities, and communicate progress.
  • Proactively and clearly communicate verbally and written with multiple audiences.
  • Consistently meet deadlines, while adhering to brand and editorial standards.
• Solid working knowledge of emerging and current web technologies, organic and paid search, Email marketing trends, Web analytics standards, and paid digital media.
• Self-motivated, positive attitude eager to learn and evolve as business needs change in a fast-paced environment.
• Can prioritize workload and self-direct projects. Hold partners accountable and keep multi-faceted projects on task and target.
• Proficiency in Microsoft Office Suite.

#LI-NV1

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.