As a Regional Sales Manager, you will lead and manage distributor relationships, drive sales growth, and develop high-performing teams across North and South Carolina.
The Task At Hand:
Lead growth, build powerhouse teams, and make JuneShine Brands unmissable across the Carolinas!
As our Regional Sales Manager, you’ll own sales performance across North and South Carolina, driving off- and on-premise volume, visibility, and distribution through our key partners at Tryon Distributing, Harris Beverage and other regional wholesalers. Reporting directly to the VP of Sales, you’ll balance high-level strategy with hands-on execution - managing distributor relationships, leading a talented sales team and expanding our footprint across key cities like Charlotte, Raleigh/Durham, Charleston and more!
If you’re energized by building teams, growing brands, and winning share in dynamic markets, this role is your next big move.
Who You Are:
- A proven sales leader with experience managing multi-market territories
- Energized by building high performing teams and driving regional growth
- Skilled in distributor management, planning and execution
- Strategic thinker with a strong understanding of off-and on-promise dynamics
- Excellent communicator with a proactive, collaborative mindset
- Passionate about better-for-you, innovative beverage brands
What You'll Do:
- Drive Sales Growth: Lead off-and on-premise volume, visibility and distribution for the JuneShine Brands portfolio (JuneShine, Flying Embers, Willie’s Remedy+ and more) across the Carolinas
- Manage Distributor Relationships: Build strong partnership with Tryon Distributing and other wholesalers, aligning on goals, incentives and performance plans
- Lead and Develop Teams: Recruit, train, and motivate a high-performing regional team; set clear expectations, coach for success and drive accountability
- Maximize Market Impact: Spend 8-10 days per month in key cities, building relationships, auditing execution and driving results at the account level
- Execute Strategic Initiatives: Collaborate with leadership to activate regional sales strategies, pricing plans and marketing programs that deliver growth and maintain brand competitiveness
- Expand Market Presence: Identify and develop new business opportunities in new markets, building early distributor relationships and supporting regional expansion
- Deliver Results: Track performance, identify growth opportunities, and share weekly insights and recap with leadership
Must Haves:
- 21 years of age or older at the time of application
- Based in Charlotte, Raleigh, NC or Charleston, SC with reliable transportation
- Minimum of 5 years experience in beverage sales, with regional or distributor management responsibility
- State-specific alcohol certification (by start date)
- Strong understanding of off-and on-premise sales strategy
- Proficiency in MS office and/or Google Workspace
- Willingness to travel (~8-10 days/month minimum with potential for overnights)
Nice to Have:
- Experience selling Beyond Beer, THC or FMB categories
- Established relationships with distributors in North or South Carolina
- Experience leading field teams or managing multiple wholesalers
- Familiar with data tools such as VIP, IRI and Nielsen
Compensation, Perks + Benefits:
- Compensation:
- $95,000 - $105,000 per year, plus eligibility for an annual discretionary performance bonus
- The final offer will be based on several factors, including experience, skills, and overall expertise
- For field-based sales roles, gas expenses are fully covered
- Perks + Benefits:
- Unlimited Paid Time Off
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision, dental, and accidental plans
- 401(k) with up to 4% company match
- 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
- Booch, spirit, beer, and soft good perks
- And more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
Top Skills
Google Workspace
MS Office
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