Product Marketing Manager - High Velocity

Your Role:

Tenable is seeking a talented and dynamic product marketing professional to help extend the company’s leadership in vulnerability assessment.

Nessus is the most widely deployed vulnerability assessment solution, trusted by millions of security professionals worldwide. It identifies vulnerabilities, policy-violating configurations and web application flaws that attackers can exploit. Tenable’s unique business model combines free and paid versions of Nessus, fostering broad familiarity, product affinity, and mindshare among security practitioners.

In this high-impact role, you will leverage your creativity and marketing expertise to bolster Tenable’s practitioner, consultant and enterprise communities. You’ll be instrumental in establishing, nurturing, and monetizing these communities as they mature and adopt our enterprise platform. You will analyze customer needs, market trends, and competitor strategies to develop market insight, influence our product roadmap, and craft compelling messaging, content and go-to-market guidance. 

You will also lead and participate in demand generation and enablement activities. Collaborating with sales, marketing, sales enablement, product management, and executive management, you will play an active role in shaping Tenable’s products, marketing campaigns, and go-to-market strategy. This is an exciting opportunity for a product marketing professional with strong leadership potential to make an impact at one of cybersecurity’s leading companies.

Your Opportunity:

• Develop and nurture user communities via social, in-product, and direct marketing relationships

• Contribute to the design of innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers

• Develop buyer personas specific to transactional direct and channel-centric business models

• Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation

• Create compelling content for sales collateral, blog posts, website, channel offers, and related activities

• Lead new product and major feature releases

• Participate in webcasts, podcasts, events and other demand generation activities

• Guide and contribute to sales and partner enablement

• Must have the ability to travel (primarily domestic) up to 10% of time.

• This position is US-based only and must be located within a commutable distance of Columbia MD or Boston MA

What You'll Need:

• Bachelor’s degree or equivalent work experience required

• 3+ years of high-tech product marketing or similar experience; 5+ years of total career experience

• Your written and oral communications skills are superb, and you can explain complex concepts clearly for a variety of audiences

• You are able to successfully build relationships and collaborate with geographically dispersed teams

• You have the ability to blend strategic thinking with creative execution

• You possess excellent organizational skills and strong follow-through

• You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high

• Your inherent drive and self-starter attitude motivate you to achieve dramatic success

• Experience partnering with fast-paced, research-based teams

• Able to work in a hybrid/on-site capacity at our headquarters in Columbia MD or Boston MA

• May perform other duties and responsibilities that management may deem necessary from time to time

And Ideally:

• Master’s degree

• ‘Freemium’, or volume e-commerce software experience in leading product marketing role

• Knowledge of the cybersecurity marketplace and its unique requirements

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