Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Product Marketing Manager - epocrates
We are looking for a Product Marketing Manager to join the Marketing team within our epocrates division. In this role, the Product Marketing Manager will own the go-to-market strategy, positioning, and canonical product narratives for the full epocrates commercial portfolio across membership and advertising. This individual will define how we articulate what we sell and why it matters, ensuring clinical credibility and commercial value are articulated clearly and consistently.
The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.
Job Responsibilities
Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs.
Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement.
Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike.
Lead product communications, including clinician- and client-facing releases, updates, and key announcements.
Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle.
Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives.
Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.
Typical Qualifications
Bachelor’s degree, preferably in Marketing, Business, or related field
5+ years of experience in product marketing, marketing strategy, or a related role.
Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences.
Demonstrated ability to translate complex product capabilities into clear, compelling market narratives.
Strong understanding of go-to-market strategy, positioning, and launch execution.
Comfort working across clinical, technical, and commercial stakeholders.
Excellent written and verbal communication skills.
Experience with healthcare providers, clinical workflows, or medical education.
Exposure to advertising products, media buying concepts, or sponsorship models.
Experience running advisory councils or customer research programs.
Familiarity with pricing, packaging, or monetization strategy.
Expected Compensation
$105,000 - $179,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Top Skills
athenahealth Boston, Massachusetts, USA Office
80 Guest Street, Boston, MA, United States, 02135
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