Product Marketing Manager, Competitive Intelligence

The Opportunity 

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What We Can Offer You 

• An opportunity to own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics. 

• Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning. 

• A role at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact. 

• A modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action. 

• A chance to elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often. 

• A culture that values curiosity, clarity, and informed decision-making, giving you the space to experiment, explore signals, and develop thought-leading insights. 

Skills You Will Bring 

• 3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus). 

• Experience building or contributing to a structured competitive intelligence program. 

• Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions. 

• Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions. 

• Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level. 

• Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information. 

• Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations (preferred). 

• Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms. 

Achievements 

You’ll be successful here if you can point to accomplishments like: 

• Improving win rates or influencing deal strategy through competitive insights and battlecards. 

• Developing competitive briefs, product comparisons, or narrative positioning that shaped GTM outcomes. 

• Translating field feedback, market analysis, and competitive patterns into roadmap or messaging recommendations. 

• Delivering training, enablement materials, or briefings that improved Sales and CE confidence in competitive situations. 

• Building or enhancing a competitive intelligence system of record (win/loss analysis, trend tracking, feature comparison). 

• Influencing cross-functional decision-making through data-backed insights and clear storytelling. 

• Creating momentum and engagement around competitive assets across Sales, Marketing, and Product teams. 

The base salary range for this position is $100,000–$120,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.