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At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Job Purpose:
This position is responsible for crafting and executing media tactics at the product level for assigned product categories that further and grow our customer relationships. In collaboration with the integrated media lead and strategy leads the role ensures that these tactics align with broader business objectives. Utilizing product insights, the role focuses on the implantation of campaigns aimed at building reputation, driving demand, cultivating engagement, and enabling business partners through educational resources.
Job Responsibilities:
Collaborate with integrated media lead, cross functional partners, and various stakeholders to develop and implement product-level marketing tactics and campaigns to meet business objectives.
Collaborate with partners to further sales pipeline movement utilizing account-based marketing practices.
Report on the success of marketing efforts at the product level, aligning them with the initiative/campaign budget.
Contribute to the audience-level customer experience research agenda, synthesizing product-level insights, and marketing trends to inform strategic direction.
Oversee the development of marketing briefs, review, and approval of creative materials for product-level initiatives, incorporating compliance and product requirements into marketing campaigns.
Supervise the accuracy and compliance of marketing and sales materials.
Source and comply statistics that support the overarching product value proposition.
Solve complex problems, taking a broad perspective to identify innovative solutions where change is needed.
Consistently meet campaign execution timelines and quality metrics.
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Job Requirements:
Bachelor’s degree in Marketing, Business, or equivalent work experience.
5+ years of related business-to-business experience, preferably within a regulated industry.
Knowledge of product-oriented advertising compliance regulations.
Implementing account-based marketing / lead nurturing practices preferred.
Experience collecting insights/data and creating product/customer-centric action plans.
Strong project management, prioritization, and multi-tasking skills.
Working knowledge of various traditional and digital media channels and their applications.
Proven teamwork and communication skills.
Preferred Qualifications:
B2B/2C experience
Account based marketing best practices, lead scoring/management, funnel stage marketing, budgeting
#LI-Remote
If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
$91,300.00 - $136,900.00
At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.
Accommodation request
TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.
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