Product Manager, Marketing Technology

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We are seeking a highly motivated Marketing Technology Product Manager to drive the strategy, roadmap, and execution of our marketing technology stack. This role sits at the intersection of marketing, sales, product, and engineering, and will be responsible for enabling seamless, data-driven customer engagement across both B2C and B2B audiences.
The ideal candidate has experience building and scaling marketing platforms, understands both direct-to-consumer and enterprise marketing dynamics, and is comfortable navigating complex systems and integrations.
Our product leaders are customer-obsessed, collaborate intensely with other key disciplines, and always make decisions with an eye towards Block's business as a whole. Successful product leaders are ambitious and resourceful - willing to go the extra mile to empower our teams and deliver value to our customers.
You Will

• Own the Martech Roadmap: Define and prioritize product requirements for marketing technology tools (CRM, marketing automation, analytics, personalization, attribution, etc.) that support both B2C and B2B use cases.
• Bridge Marketing & Technology: Translate marketing and go-to-market needs into clear product requirements for engineering teams.
• Customer-Centric Enablement: Ensure marketing teams can deliver personalized, scalable campaigns across email, in-app, paid media, and events.
• Data & Insights: Partner with data and analytics teams to enhance customer segmentation, attribution models, and campaign measurement.
• Cross-Functional Leadership: Collaborate with Sales, Account Management, Marketing, and Product to align marketing tools with broader company objectives.
• Vendor & Tool Evaluation: Lead build vs. buy decisions, evaluate new technologies, and manage vendor relationships.
• Scalability & Compliance: Ensure solutions are secure, scalable, and compliant with privacy regulations (e.g., GDPR, CCPA).

You Have

• 5+ years of product management experience with a focus on marketing technology, growth platforms, or customer engagement systems.
• Proven experience supporting both B2C and B2B marketing teams, ideally in a high-growth or enterprise environment.
• Strong understanding of marketing platforms such as Salesforce, HubSpot, Marketo, Braze, Iterable, or similar.
• Experience with customer data platforms (CDPs), data pipelines, and marketing attribution.
• Analytical mindset with proficiency in using data to drive decisions.
• Excellent communication and stakeholder management skills with the ability to influence across teams.
• Strong organizational skills and experience managing multiple projects simultaneously.
• Familiarity with ad tech, audience targeting, and media platforms.
• Experience integrating Afterpay, loyalty programs, or consumer acquisition channels.
• Background in e-commerce, SaaS, or fintech.

Why Join Us

• You'll play a pivotal role in shaping how we connect with customers, enabling both consumer growth and enterprise marketing effectiveness. If you're excited about building scalable systems that empower marketers to reach the right audience with the right message, this is the role for you.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$198,000 - $297,000 USD
Zone B:
$188,100 - $282,100 USD
Zone C:
$178,200 - $267,400 USD
Zone D:
$168,300 - $252,500 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.