Product Lead, GTM (Go-to-Market)

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We are seeking a Go-to-Market Platform Product Lead to drive the vision, strategy, and execution of the technology stack that powers our sales, marketing, partnerships, and account management organizations. You will be responsible for aligning business needs with scalable, integrated systems and processes-enabling our GTM teams to operate more efficiently, deliver exceptional customer experiences, and accelerate revenue growth.
This role requires a blend of strategic thinking, technical fluency, and cross-functional leadership. You'll partner closely with Sales, Marketing, Customer Success, Finance, and Engineering to deliver a world-class GTM technology ecosystem.
Our product leaders are customer-obsessed, collaborate intensely with other key disciplines, and always make decisions with an eye towards Block's business as a whole. Successful product leaders are ambitious and resourceful - willing to go the extra mile to empower our teams and deliver value to our customers.
You Will

• Define vision & strategy: Own the roadmap for GTM Platform across CRM, marketing automation, customer success platforms, partner tools, and related integrations.
• Stakeholder alignment: Partner with Sales, Marketing, and Customer Success leadership to translate business needs into scalable product requirements.
• Execution & delivery: Lead end-to-end implementation and enhancement of GTM Platform, ensuring high adoption and measurable impact on productivity and revenue.
• Process optimization: Standardize GTM workflows (lead-to-opportunity, opportunity-to-cash, customer lifecycle tracking) to enable visibility and efficiency.
• Data & insights: Ensure systems provide accurate, reliable data for reporting, forecasting, and business insights.
• Vendor management: Evaluate, select, and manage third-party solutions and integrations within the GTM tech stack.
• Change management: Drive system adoption through clear communication, training, and continuous stakeholder engagement.
• Cross-functional leadership: Act as the bridge between business stakeholders, operations, and engineering/IT teams to deliver cohesive solutions.

You Have

• 7+ years of product management, systems/product ownership, or GTM operations experience in a SaaS or high-growth technology company.
• Proven track record owning GTM tools (e.g., Salesforce, HubSpot/Marketo, Gainsight, Outreach, Gong, CPQ tools, data enrichment solutions).
• Strong understanding of GTM processes including pipeline management, territory planning, lead management, customer success, and renewals.
• Technical proficiency with CRM architecture, APIs, integrations, and data flows.
• Excellent communication skills with the ability to influence and build consensus across executive and operational teams.
• Strong analytical mindset with experience building business cases and measuring ROI for systems investments.
• Comfort working in fast-paced, ambiguous environments with a bias for action.

Why Join Us

• As our Go-to-Market Platform Product Lead, you will play a critical role in shaping the infrastructure that powers our growth. This is an opportunity to combine systems expertise, product leadership, and business acumen to deliver outsized impact across the company.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$239,600 - $359,400 USD
Zone B:
$239,600 - $359,400 USD
Zone C:
$239,600 - $359,400 USD
Zone D:
$239,600 - $359,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.