Product Manager I

Why GM Financial Dealer Services & Growth Marketing?

At GM Financial, Dealer Services & Growth Marketing is a cornerstone of our success. This team empowers the business to move forward with clarity and purpose, ensuring we deliver on our mission with integrity and impact. Its influence is felt in everything we achieve. If you’re passionate about making a difference through strategy, collaboration, and creativity, Dealer Services & Growth Marketing is where your impact begins. We do more than work — we thrive. Join us in shaping the future of financial services.

About the role

If you're driven to get results and would like to collaborate within a growing and fast-paced digital marketing team, then GM Financial may be the right place for you. The Product Manager I is responsible for helping drive innovation and continuous improvement within the GM Financial B2C/B2B channels. Reporting to the Senior Product Manager, this role helps execute key features that create customer experiences that exceed expectations and meet business objectives. This role partners closely with developers, UX designers, marketers, analytics teams, and operations leaders while serving as an advocate for putting the customer at the center of everything we do.

In this role you will:

• Understand the vision, strategic priorities, and goals of the organization and translate them into a roadmap of features and enhancements

• Lead backlog prioritization of initiatives and align experiences across channels for optimal business results

• Perform data analysis on key product metrics to identify customer behavior and improvement opportunities

• Build and manage communications and relationships with stakeholders contributing to B2C/B2B strategies

• Prepare product documentation and provide product knowledge and technical expertise to stakeholders

• Influence high‑level prioritization of initiatives to ensure the best business outcomes

• Participate in planning for the future direction of B2C/B2B channels and features

• Influence indirect team members responsible for implementing the product roadmap

What makes you an ideal candidate? 

• Understanding of basic product management, product lifecycle, roadmapping, and agile methodologies
• Experience collaborating with diverse teams and leading small groups toward common goals
• Ability to gather, interpret, and analyze data to generate business insights
• Strong interpersonal, verbal, written, and cross‑collaboration skills
• Ability to adapt to change, multitask, and remain focused on business outcomes
• Ability to understand complex issues and communicate summaries at a high level
• Excellent written and oral communication skills

Experience

• 0–2 years as a Product Owner/Manager or similar role, preferably on an Agile Scrum team (required)

• Bachelor’s Degree in a related field or equivalent work experience (required)

  
  
• Experience in Workfront and/or Azure Dev Ops preferred 
   

Licenses and Certifications

• Agile Certifications

What We Offer:

Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture:

Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay and bonus eligibility

Work Life Balance: Flexible hybrid work environment, 2-days a week in office