Product Design Manager, Platform

Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we move upmarket, support complex franchise brands, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.

The Platform team builds systems that power everything at Boulevard, including identity, payments, permissions, APIs, data, and extensibility. As a Design Manager, Platform, you will lead a team of designers working across these foundational areas. You will set direction, raise the quality bar, and ensure the platform evolves in a cohesive and scalable way.

This is a high-impact role for a design leader who thinks in systems, develops strong talent, and wants to shape how an entire product platform grows over time.

• Set the vision and direction for platform design in close partnership with Product and Engineering leaders. Define clear outcomes and ensure work supports long-term company goals.
• Manage and mentor a team of product designers. Provide regular feedback, support career development, and help the team operate with clarity and focus.
• Guide the design of foundational concepts, patterns, and frameworks that enable scalability, flexibility, and extensibility across Boulevard’s ecosystem.
• Help evolve the platform to support:
• Upmarket customers with complex workflows, permissions, and operational needs.
• Multi-location businesses that require centralized control and local flexibility.
• International expansion, including localization, regional requirements, and scalable global patterns.
• Ensure highly complex technical and system-level problems translate into clear, intuitive, and trustworthy user experiences.
• Partner closely with Engineering to ensure design intent is preserved in production and that platform decisions are durable.
• Raise the quality bar across the team by improving critique, design standards, documentation, and collaboration practices.
• Collaborate with other design leaders to evolve Boulevard’s design system so it supports increasing platform complexity and future growth.
• Push the boundaries of what’s possible using AI-powered tooling, including MCPs, Figma Make, Claude, and other emerging systems that amplify speed and quality.

• Experience managing and developing product designers, including performance feedback, coaching, hiring, and elevating the team’s bar
• Strong design craft across visual, interaction, and UX, with a focus on clarity, utility, delight..
• Strong systems thinking and comfort designing for scale and long-term evolution rather than one-off solutions.
• Deep understanding of the full product lifecycle, from discovery and research through high-fidelity execution and delivery.
• Proven ability to partner closely with Product and Engineering on technically complex initiatives.
• Comfort operating in ambiguity and helping teams find clarity in fast-moving environments.
• Ability to balance strategic thinking with hands-on guidance when the work requires it.
• A strong point of view paired with openness to feedback and iteration.
• Fluency in Figma, design systems, and emerging tools like Pencil / Cursor.
• Clear, compelling storytelling, able to communicate the strategic why, not just the design.

This role will shape how Boulevard scales its platform and how the design team grows alongside it. The decisions you guide will influence multiple product areas, teams, and customer segments. You will help build both the system and the people who design it.

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $163,000 - $203,800 per year. For all other U.S. locations, the anticipated base salary range is $137,500 - $177,263 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.