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Leads Dropbox’s GTM systems organization and platform portfolio across Marketing, Sales, Customer Success, and Support. Owns business roadmaps, governance, prioritization, platform administration, adoption, and continuous improvement. Translates commercial strategy into scalable technology capabilities while coordinating engineering, architecture, operations, analytics, finance, legal, and business stakeholders. Builds teams, drives platform modernization, incorporates AI-assisted workflows, and measures business outcomes.
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Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Runs scalable customer programs connecting product development and go-to-market teams. Responsibilities include recruiting and engaging customers for pre-PMF testing, coordinating cross-functional stakeholders, establishing operating infrastructure and readiness criteria, managing Customer Advisory Board activities, integrating customer testing into launch processes, and synthesizing feedback into product and GTM decisions.
Role Description
Dropbox is reimagining how people work through simple, secure, AI-powered solutions. As the Product & Brand Communications Lead on the Global External Communications Team, you’ll lead a talented team dedicated to telling our product story to the world — that we are more than just the cloud storage solution people know us for — and championing our brand positioning externally. As a hands-on leader, you will set the strategic direction for our external product storytelling, working closely with cross-functional partners and senior leadership to ensure our messaging is compelling, consistent, and impactful; translating complex features into human-centric stories and repositioning Dropbox from a file storage service to an intelligent platform that helps users organize, collaborate, and act on all their cloud content. You’ll also be a steward of our brand—helping ensure all external touch points reinforce our positioning as the thoughtful, reliable, and human choice in a complex digital world.
Responsibilities- Lead external communications strategies for product announcements, launches, and updates—partnering closely with Product, Product Marketing, and Brand teams to ensure consistency across our external channels
- Champion Dropbox’s brand positioning and strategic narrative through product storytelling, executive platforms, and media opportunities
- Own the creation of messaging frameworks and press materials that bring Dropbox products to life
- Cultivate relationships with top-tier tech and business media
- Serve as a strategic advisor and coach to product and executive spokespeople
- Lead and inspire a small but high-performing team—setting clear goals, providing mentorship, and creating a supportive environment that encourages creative, strategic work
- Measure and report on communication impact, adjusting approach based on insights and market trends
- 8–12+ years in communications, with strong experience in product PR and brand storytelling—preferably in tech, SaaS, or productivity tools
- Proactive, solutions-oriented self-starter who thrives on solving problems, taking initiative, and can independently drive strategy and execution forward without needing perfect conditions
- Proven ability to own and scale strategic narratives across multiple audiences and channels, guiding messaging strategy from concept to launch
- Strong media relationships, with a track record of securing high-impact coverage
- A natural cross-functional collaborator who’s equally comfortable with PMs, designers, executives, and creatives as well as coordinating with regional communications teams
- A thoughtful and empowering leader who brings out the best in others—able to guide and motivate a team while fostering a culture of excellence, trust, and collaboration
- Experience in both in-house and agency communications roles, providing a mix of strategic vision and executional agility
- Background in storytelling around AI, productivity, or workflow tools, particularly in competitive or fast-evolving categories
- Experience working in a brand-led company, where storytelling is tightly integrated with brand identity and design
- Proficiency in using media and content performance analytics (e.g., coverage impact, share of voice, message pull-through) to guide comms strategy
US Zone 1
This role is not available in Zone 1
US Zone 2
$173,700—$235,100 USD
US Zone 3
$154,400—$209,000 USD
Dropbox Boston, Massachusetts, USA Office
Boston, MA, United States
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
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