PPC and Analytics Specialist

Overview
Corporate Tools is looking for someone who can tell when the numbers are hiding something. You'll work across Google Ads and related search, video, and display platforms, setting up campaigns, lead magnets, and tracking pixels before digging into the results to see what's actually going on. A dashboard full of numbers is nice, but knowing which ones matter, why they matter, and what to do about them is where things get interesting.
Google Ads, Google Analytics, and Google Tag Manager should already be familiar territory. WordPress and Matomo Analytics experience are a plus. You'll analyze campaign performance, optimize what's underperforming, and use your findings to decide what happens next. In other words, we need someone who can do more than point at a chart and announce that the line went up.
You'll report to the PPC Manager and work alongside our existing PPC Specialists across a collection of brands, including new launches. Different brands mean different challenges, different data, and plenty of opportunities to uncover what's working beneath the surface. If figuring out not just what happened but why, you'll have plenty to dig into.
Wage
Up to $100,000 / year
Benefits

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  100% employer-paid medical, dental & vision Full coverage for employees - nothing comes out of your paycheck. Plus an annual review with a raise option.
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  Time off that grows with you 22 days PTO + 4 holidays to start. After 3 years it bumps to 29 days, and after 5 years you move to flexible time off - not accrued, not capped. Take time off when you want.
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  Parental leave & 401(k) match Paid parental leave, plus up to 6% company 401(k) matching with no vesting period - it's yours from day one.
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  Quarterly allowance Spend it on whatever makes work better: a comfier remote setup, continuing-education classes, a plant for your desk, coffee for a coworker, a massage for yourself... really, whatever.
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  No dumb perks (and a trail mix bar) No weekend dog-walking gimmicks that look cool but cost nothing because nobody uses them. We spend on benefits you'll actually use - an open-concept office, friendly coworkers, a creative environment, and yeah... a trail mix bar.

Responsibilities

• Launch, manage, experiment, and perform regular optimization tasks across paid search accounts and campaigns on Google Ads, MS Ads, and ChatGPT Ads.
• Set and manage campaign bids and budget limits.
• Conduct regular tracking and reporting tasks for all major KPIs, goals, and other paid search initiatives.
• Work effectively with writers, designers, and developers to guide the creation of stunning landing pages, hyper-clickable ads, and next-level advertising strategies.
• Create and deploy conversion actions and tracking pixels to be used in conjunction with advertising platforms.
• Conduct deep analyses and create custom reports utilizing our analytics platforms.

Requirements

• 3+ years creating and managing ad campaigns on Google Ads, plus experience with at least one additional PPC/search platform.
• 2+ years with analytics platforms, including tag setup and preview/testing steps.
• Experience logging into WordPress websites and making simple adjustments.
• Good writer with a proven track record reporting results to stakeholders.
• Ability to work independently or in team settings.

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PPC and Analytics Specialist
Remote | Post Falls, ID | Spokane, WA | Denver, CO | Portland, OR | Austin, TX
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Why Work Here
Ever look at a perfectly innocent-looking spreadsheet and suspect it's hiding something? Good. We need that kind of suspicion. You'll get to investigate campaigns across a whole lineup of brands, hunt down the numbers that refuse to behave, and uncover the little details that can make a surprisingly big difference. There's a lot to explore, plenty to figure out, and absolutely no shortage of things to poke with a proverbial stick. If making sense of beautiful data chaos sounds like your idea of a good time, welcome aboard.