The Marketing Operations Manager will strategize and optimize PLG operations, collaborate with marketing and sales teams, and create dashboards in Looker.
Description
About The Role
Requirements
Social Title
None
Social Description
None
Our Team
None
Position Type
None
Internal requirements
None
We are looking for an experienced marketing operations manager with an analytical mind, excellent communication skills and strategic thinking to join our growing Marketing Ops & Analytics group!
In this role, you will be a valuable partner to our Online Media and Growth Marketing teams, facilitating seamless communication with various stakeholders within and outside the marketing department. Your strategic mindset will help you translate high-level & strategic plans into action items. Gather the relevant stakeholders and own processes from planning to implementation and rollout. Additionally, you will proactively identify pain points and drive enhancements to optimize our PLG operations.
About The Role
- Act as a strategic partner for the media and user acquisition teams.
- Work together with the marketing leadership and analysts to create targets, north star metrics and KPIs.
- Identify pain points and business opportunities across different funnels and customer journeys.
- Translate high-level & strategic plans into action items. Gather the relevant stakeholders and own the process from planning to implementation and rollout.
- Identify operational and data gaps, gather needs and work to create short term and long term solutions.
- Act as a connector between the marketing and other groups around growth funnels. Including Product, RevOps and Sales.
- Be the go-to person for operational and data needs of the marketing team.
- Work with the MarTech operations team to implement new technical capabilities to support growth and efficiency.
- Create one source of truth dashboards in Looker according to analysts’ modeling.
Requirements
- At least 4 years of experience in marketing operations roles in a high scale SAAS company.
- Expertise in user acquisition (hands-on) and budget planning.
- Familiarity with different marketing functions (social media, SEO, marketing automations, demand generation).
- In-depth understanding of Sales functions, processes and methodologies.
- Expertise in Salesforce, HubSpot/marketing automation platforms (Marketo, Pardot).
- Experience working with data BI and analytics tools such as Google Sheets/ Excel, Looker/Tableau/power bi/data visualization, SQL (an advantage).
- Experience working with MMM model & GEO testing - advantage.
- Proven experience in building plans and processes for complex operations.
- Strong presentation skills, translating complex data into actionable insights.
- Strong product thinking with the ability to conceptualize and implement user-centric solutions.
- Curiosity, ambition, proactiveness, and strong collaboration and communication skills.
Social Title
None
Social Description
None
Our Team
None
Position Type
None
Internal requirements
None
Top Skills
Excel
Google Sheets
Hubspot
Looker
Marketo
Pardot
Power BI
Salesforce
SQL
Tableau
Similar Jobs at monday.com
Productivity • Sales • Software
Lead and mentor a frontend engineering team at monday.com, enhancing the boards product and ensuring high-performing user interfaces.
Top Skills:
Node.jsReactRedux
Productivity • Sales • Software
As a Business Analyst, you'll drive marketing decisions through data insights, manage analytics tools, and collaborate with stakeholders to identify growth opportunities.
Top Skills:
LookerSQLTableau
Productivity • Sales • Software
Lead and mentor a team of product marketers to develop and execute the GTM strategy, enhance brand positioning, and foster inter-departmental collaboration.
Top Skills:
SaaS
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
