Platform and Client Solutions Manager

Mspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. We specialize in creating seamless, omni-channel experiences for consumers. Our platform integrates cutting-edge digital advertising across display, video, CTV, Meta, Google and DOOH with sophisticated, data-driven direct mail campaigns. We help the world’s top brands create a cohesive customer journey that drives measurable results online and offline.

About the role

We are seeking a dynamic, results-driven Platform and Client Solutions Manager with 5+ years of relevant experience in marketing, advertising or media agency environments with demonstrated experience managing large or complex client accounts. This role will be the primary liaison with a focused set of clients, confidently leading strategy discussions, identifying opportunities, managing budgets, anticipating and solving potential issues, and ensuring campaigns run smoothly and meet client objectives.

A core component of this role is driving media strategy and execution through our proprietary SaaS platform, designed to deliver scalable, omnichannel media solutions at the local level. This role will guide clients in leveraging the platform to activate, optimize, and measure performance across channels, translating national or regional strategy into effective local-market execution.

What You’ll Do

Account Leadership & Client Strategy

• Serve as the primary day-to-day point of contact for assigned client accounts, building trusted relationships with key stakeholders.
• Lead regular strategy and planning discussions to align marketing initiatives with client business goals.
• Translate client objectives into clear, actionable plans and briefs for internal teams.
• Ensure high levels of client satisfaction through proactive communication, reporting, and issue resolution.

Program Execution & Delivery

• Oversee the planning and execution of integrated, multi-channel marketing programs to ensure on-time, on-budget delivery.
• Develop and manage program timelines, deliverables, and workflows across initiatives.
• Maintain quality control across all client-facing work and campaign outputs.

Cross-Functional Coordination

• Coordinate cross-functional teams (data & analytics, strategy, operations, technology) to ensure alignment and smooth execution.
• Facilitate clear communication and consistent updates between internal teams and clients.

Performance Monitoring & Optimization

• Partner with data analytics and strategy teams to monitor campaign performance and identify optimization opportunities.
• Use data and insights to guide client discussions and recommendations.
• Support the definition and tracking of KPIs and performance metrics.

Budget, Scope & Operations Management

• Manage account budgets, scopes of work, and forecasts, escalating risks or changes as needed.
• Monitor resource allocation and ensure efficient use of agency time and tools
• Identify opportunities to improve processes and workflows that support the account.

Account Growth & Retention

• Identify opportunities to expand programs or services in support of client goals.
• Partner with leadership and sales teams on renewals, upsells, and incremental growth opportunities.
• Assist in proposal development and account expansion efforts as needed.

Industry & Client Expertise

• Maintain a working knowledge of industry trends, platforms, and best practices relevant to client needs.
• Bring informed perspectives and recommendations to clients, particularly within Financial Services and/or Telecom.

Other duties as assigned by leadership.

What You Bring

• Proven experience leading strategy discussions, coordinating cross-functional teams, and executing integrated, multi-channel marketing campaigns.
• Industry experience in Insurance or Telecom is highly desirable; experience in other Financial Services, Tech, or B2B sectors is a plus.
• Experience leveraging data-driven insights to guide decisions and optimize campaign performance.
• Proficiency with marketing analytics and reporting tools; ability to translate data into actionable recommendations.
• Familiarity with budgeting, scope management, and ROI-focused planning for client campaigns.
• Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
• Strong collaborative mindset, able to coordinate cross-functional teams and manage client expectations effectively.
• Solutions-oriented, highly organized, and capable of anticipating and resolving challenges independently.
• Comfortable working in a fast-paced, dynamic agency environment while managing multiple priorities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field; advanced degree is a plus.
• 5+ years in marketing, advertising, or program management roles with a focus on consumer-centric, multi-channel campaigns.