Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance.
Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.
Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
About the Role
We are seeking a Performance Marketing Manager to own and scale our paid acquisition programs. You’ll be responsible for managing social ads (LinkedIn, Facebook), search ads (Google), and testing new paid channels to drive qualified opportunities for our sales team.
This is a high-impact, hands-on role for someone who is both data-driven and creatively minded. You’ll analyze performance metrics to optimize spend, develop creative ad campaigns that align with Hightouch’s broader marketing initiatives, and ensure paid channels become a predictable and scalable growth engine.
If you’re excited about diving deep into performance data, experimenting with new approaches, and shaping the future of paid acquisition at a hypergrowth startup, we want to hear from you.
What You’ll Do- Own the strategy, execution, and optimization of paid campaigns across LinkedIn, Facebook, Google, and new/emerging channels.
- Drive qualified pipeline through paid acquisition and measure performance against revenue goals.
- Partner with the Marketing team to develop creative ad campaigns that amplify our broader demand-gen initiatives.
- Build and maintain dashboards in Omni to analyze performance and share insights with stakeholders.
- Manage budgets and forecasts, ensuring efficient allocation of spend to maximize ROI.
- Continuously test messaging, creative formats, and targeting strategies to improve campaign effectiveness.
- Stay up-to-date on the latest paid acquisition best practices, tools, and platform updates.
- 4+ years of hands-on experience managing paid social and paid search campaigns, ideally at a fast-growing B2B SaaS company.
- Proven track record of driving measurable impact on pipeline and revenue through paid media.
- Highly analytical with strong skills in reporting, optimization, and data-driven decision-making.
- Ability to balance data with creativity—comfortable developing ad concepts that engage and convert.
- Strong communication and collaboration skills, with experience working across Marketing, Sales, and Ops.
- Experience with analytics/reporting tools like Looker or Omni is a plus.
- Experience with account-based marketing (ABM) strategies or testing emerging ad platforms.
- High-impact role owning a core growth channel.
- Fast-paced startup environment with ambitious growth goals.
- Collaborative, values-driven team that cares deeply about customer success.
- Opportunity to experiment, innovate, and make an immediate difference.
The salary range for this position is $120,000-$150,000 per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10 year post-termination exercise window.
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
